Netflix is looking to vertical video as a way to experiment with new content types, said CTO Elizabeth Stone, speaking at the TechCrunch Disrupt 2025 conference on Tuesday. The exec noted the company didn\u2019t want to compete directly with apps like TikTok or other short-form drama apps, but did acknowledge there are more ways that Netflix can take advantage of the mobile platform.<\/p>\n
In response to a question about the competitive landscape on mobile, Stone agreed there are times when consumers are looking for something Netflix offers, like a TV show, movie, or game, but there are other times they want \u201csomething more snackable.\u201d<\/p>\n
In these moments, Netflix needs to be able to offer \u201ca broader variety of content,\u201d she said. <\/p>\n
\u201cWe\u2019re testing a vertical video feed on mobile devices that starts to reimagine what mobile is, and kind of meets consumers where they are now and how they\u2019re using mobile today.\u201d<\/p>\n
That feed, announced earlier this year<\/a> as a test, allows members to scroll through clips of its original titles. The goal is to encourage Netflix users to be inspired to watch the show or movie. <\/p>\n However, the company may have bigger plans for how that feed can be utilized, Stone\u2019s comments suggested. <\/p>\n