{"id":114700,"date":"2025-11-04T10:48:07","date_gmt":"2025-11-04T10:48:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/114700\/"},"modified":"2025-11-04T10:48:07","modified_gmt":"2025-11-04T10:48:07","slug":"frances-cnc-chief-charts-asian-expansion-strategy-at-tccf","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/114700\/","title":{"rendered":"France’s CNC Chief Charts Asian Expansion Strategy at TCCF"},"content":{"rendered":"

\n\tFrance\u2019s National Film Board is doubling down on Asia as the region emerges as a vital creative force in a shifting global entertainment landscape, CNC<\/a> president Gaetan Bruel<\/a> tells Variety.<\/p>\n

\n\tSpeaking at the Taiwan Creative Content Fest<\/a> in Taipei, where France arrived with its second-largest delegation of 80 professionals after Korea, Bruel outlines an ambitious strategy that positions France and Europe as rising creative powers.<\/p>\n

\n\t\u201cThe fact that there is a crisis ongoing at Hollywood, that\u2019s good news for no one, because we need their movies,\u201d Bruel says. \u201cBut for too many years, we were just thinking mainly about how the U.S. were organizing the global ecosystem. What\u2019s happening now is that Europe is rising as a cultural and creative power.\u201d<\/p>\n

\n\tThe Centre National du Cin\u00e9ma et de l\u2019Image Anim\u00e9e (CNC) chief points to concrete results: This year, one-third of the 86 films submitted for the international feature Oscar category were co-produced by France, with more than 20 directly funded by CNC. The success stems from 80 years of work that has made France the world\u2019s third-largest box office after the U.S. and China, up from fifth place, and Europe\u2019s leading streaming market.<\/p>\n

\n\tTaiwan has emerged as a key partner in France\u2019s pivot toward Asia, particularly in virtual reality. The collaboration began six years ago when CNC and Taiwan Creative Content Agency (TAICCA) recognized a natural synergy: Taiwan\u2019s hardware expertise combined with France\u2019s content leadership.<\/p>\n

\n\t\u201cTaiwan is the leading territory for the hardware, for the technology, so it would make a lot of sense for them to take advantage of that, to be also a leading territory for the content themselves,\u201d Bruel explains.<\/p>\n

\n\tThe partnership has yielded major results. HTC pivoted into VR following these discussions, and Taiwan recently won the top prize at the Venice Film Festival\u2019s VR competition with Singing Chen\u2019s \u201cThe Clouds Are Two Thousand Meters Up.\u201d France itself has won the largest number of international VR festival prizes over the past 15 years.<\/p>\n

\n\tA French-Taiwanese co-production between Federation Entertainment\u2019s Pascal Breton and \u201cThe Bureau\u201d creator Eric Rochant, announced at TCCF last year<\/a>, continues to advance. The series represents an ambitious project for both territories.<\/p>\n

\n\t\u201cIt\u2019s not only the continuity of \u2018The Bureau\u2019 \u2013 the same atmosphere, the same topics \u2013 but it\u2019s also how different cultures, one of Taiwan, one of France, can be merged into a global future hit,\u201d says Bruel, who has worked on \u201cThe Bureau.\u201d<\/p>\n

\n\tBeyond individual projects, CNC is helping position Taiwan as a co-production hub that can work with multiple countries, not just France. In animation, where Taiwan has long served as a supply production system for foreign content, France is now supporting the development of Taiwanese IP. Leading French animation school Gobelins has partnered with the Taiwanese ecosystem.<\/p>\n

\n\tIndonesia represents another major opportunity. While global theatrical attendance dropped 40% between 2019 and 2024, Indonesia\u2019s grew 55%, driven by urban migration and the popularity of Indonesian horror films.<\/p>\n

\n\tFollowing French President Macron\u2019s state visit in May, Bruel traveled to Indonesia in July to develop a multi-pillar strategy. CNC has sent an expertise mission to Jakarta on film preservation, addressing the urgent need to save analog archives as digital expertise replaces traditional skills.<\/p>\n

\n\t\u201cThe French model doesn\u2019t cost even a single euro to the state, because it\u2019s a model that just relies on the dynamic of the market,\u201d Bruel says, explaining how France funds its film ecosystem through a 10% levy on movie tickets and streaming subscriptions rather than direct government budgets.<\/p>\n

\n\tThe goal is to help Indonesia build domestic audiences for its festival-acclaimed cinema, which currently struggles to compete with American and Chinese films in local multiplexes. CNC is exploring partnerships on art house cinema networks and film education programs.<\/p>\n

\n\tFilm education represents a crucial element of France\u2019s international strategy. In Taiwan, CNC worked with the Fubon Foundation 13 years ago to develop a nationwide film education program modeled on France\u2019s approach.<\/p>\n

\n\t\u201cFrance is not only about cinema as business or just entertainment, it\u2019s about cinema and moving image as culture as a way to emancipate people, to empower countries,\u201d Bruel says.<\/p>\n

\n\tHe identifies a global paradox: People spend more time on screens than ever but less time watching movies and series, as audiences shift to free and social platforms. This threatens premium content models while piracy resurges.<\/p>\n

\n\t\u201cCinema is both threatened by our relationship with screens, but at the same time, it\u2019s the remedy, is the solution,\u201d Bruel says. \u201cToday, it\u2019s about reinventing cinema.\u201d<\/p>\n

\n\tEurope\u2019s emergence as a creative power stems partly from the AVMS directive, which has created streaming investment obligations in 16 countries over the past five years, with 10 more considering implementation. France was among the first to require streaming services to invest a percentage of local revenue in domestic content.<\/p>\n

\n\tThe approach contrasts with the U.S. market, where streamers face no such obligations.<\/p>\n

\n\tBeyond Taiwan and Indonesia, CNC is actively developing partnerships with Japan, Korea and China. \u201cChina is a big topic for us as well,\u201d Bruel notes.<\/p>\n

\n\tFrance\u2019s Taiwan Creative Content Fest delegation spans multiple sectors, including leading independent distributor Carlotta Films, which recently revived interest in late Taiwanese auteur Edward Yang\u2019s films through new releases and publications, as well as top VR companies and festivals including Annecy.<\/p>\n

\n\t\u201cWe do not only believe in French cinema,\u201d Bruel says. \u201cEven more importantly, we believe in a universal idea of cinema and of the moving image.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"France\u2019s National Film Board is doubling down on Asia as the region emerges as a vital creative force…\n","protected":false},"author":2,"featured_media":114701,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[74061,146,74062,85,46,73565,73566],"class_list":["post-114700","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-cnc","tag-entertainment","tag-gaetan-bruel","tag-il","tag-israel","tag-taiwan-creative-content-fest","tag-tccf"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/114700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=114700"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/114700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/114701"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=114700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=114700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=114700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}