{"id":116892,"date":"2025-11-05T14:57:22","date_gmt":"2025-11-05T14:57:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/116892\/"},"modified":"2025-11-05T14:57:22","modified_gmt":"2025-11-05T14:57:22","slug":"finneas-is-behind-the-new-apple-tv-theme","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/116892\/","title":{"rendered":"Finneas is behind the new Apple TV theme"},"content":{"rendered":"

Finneas<\/a> has discussed creating the new tune for Apple TV+<\/a> Originals.<\/p>\n

The new piece of music, described as a mnemonic, will accompany the Apple logo before each show or film, in the same way Netflix\u2019s signature \u201cTudum\u201d theme plays in front of their programming.<\/p>\n

He described mnemonic as \u201csort of a beautiful word for a logo\u201d when discussing it with Variety<\/a>.<\/p>\n

\u201cThe things that I think of as real classic mnemonics are NBC \u2014 you can hear that in your head \u2014 or HBO has its static\u201d he continued. \u201cIf you\u2019re binge-ing the whole season of Ted Lasso<\/a> or Severance<\/a> or Disclaimer, you\u2019re going to hear the mnemonic 10 times in one day. So, it\u2019s gotta be something that\u2019s like the bite of ginger between rolls or something, you know?\u201d<\/p>\n

He explained there will be three versions of the mnemonic, depending on the type of content it precedes. \u201cThere\u2019s like the main version, which is five seconds, which is what you hear before episodes of a television show\u201d he explains. \u201cThere\u2019s a one-second version that is just a sting, that might play when you see a movie trailer and they just show the production company.\u201d<\/p>\n

\u201cAnd then there is a longer-form version [of about 12 seconds] which you\u2019ll see it in a movie theatre at the start of an Apple studios original film, like Killers of the Flower Moon<\/a>. I tried to make sure that that one felt a little more cinematic and a little grander, because it had more seconds to get from A to B, but it also just felt like it was a different environment.\u201d<\/p>\n

The multiple Grammy<\/a>-winning artist, who is Billie Eilish\u2019s<\/a> brother, shared the piece of music on Instagram, along with the caption: \u201cCreated the new mnemonic for Apple TV. Never thought I\u2019d get to do something like this but I am so honoured and truly couldn\u2019t have enjoyed working on it more.<\/p>\n

\u201cHope this very short piece of music feels like it matches the things I love about Apple so much- They make such beautiful tools. Lucky to use em.\u201d<\/p>\n

In June, Finneas joined forces with Ashe to form a new band called The Favors. You can check out the new single \u2018The Little Mess You Made\u2019 here.<\/a><\/p>\n

In the same month, he revealed that he was tear-gassed during a \u201cpeaceful\u201d protest against the Immigration and Customs Enforcement (ICE) department\u2019s operations in Los Angeles.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Finneas has discussed creating the new tune for Apple TV+ Originals. The new piece of music, described as…\n","protected":false},"author":2,"featured_media":116893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[146,14445,85,46,409],"class_list":["post-116892","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-grammys","tag-il","tag-israel","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/116892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=116892"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/116892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/116893"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=116892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=116892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=116892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}