{"id":118616,"date":"2025-11-06T13:03:06","date_gmt":"2025-11-06T13:03:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/118616\/"},"modified":"2025-11-06T13:03:06","modified_gmt":"2025-11-06T13:03:06","slug":"meta-hit-with-cease-and-desist-letter-over-use-of-pg-13-ratings-for-instagram-content","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/118616\/","title":{"rendered":"Meta hit with cease-and-desist letter over use of ‘PG-13 ratings’ for Instagram content"},"content":{"rendered":"

The Motion Picture Association is asking Meta<\/a> to stop referring to content shown to\u00a0teen accounts on Instagram<\/a>\u00a0as \u201cguided by PG-13 ratings,\u201d saying it is misleading and could erode trust in its movie ratings system.<\/p>\n

A lawyer on behalf of the MPA sent Meta Platforms a cease-and-desist letter asking the tech giant to \u201cimmediately and permanently disassociate its Teen Accounts and AI tools from the MPA\u2019s rating system.\u201d<\/p>\n

Instagram had announced last month that its teen accounts will be will be restricted to seeing PG-13 content by default. The Motion Picture Association, which runs the film rating system that was established nearly 60 years ago, said at the time that it was not contacted by Meta prior to its announcement.<\/p>\n

The MPA says Meta\u2019s claims claims that its Teen Accounts will be \u201cguided by\u201d PG-13 ratings and that its Teen Account content settings are \u201cgenerally aligned with movie ratings for ages 13+\u201d are \u201cfalse and highly misleading.\u201d The association\u2019s movie ratings, which range from G to NC-17, are done by parents who watch entire movies and evaluate them to come up with a rating.<\/p>\n

\u201cMeta\u2019s attempts to restrict teen content literally cannot be \u2018guided by\u2019 or \u2018aligned with\u2019 the MPA\u2019s PG-13 movie rating because Meta does not follow this curated process,\u201d the association\u2019s letter says. \u201cInstead, Meta\u2019s content restrictions appear to rely heavily on artificial intelligence or other automated technology measures.\u201d<\/p>\n

In a statement, Meta said it updated its teen content policies to be \u201ccloser to PG-13 movie standards\u2014 which parents already know\u201d so parents can better understand what their teens see on Instagram.<\/p>\n

\u201cWe know social media isn\u2019t the same as movies, but we made this change to support parents, and we hope to work with the MPA to continue bringing families this clarity,\u201d the company said. Meta added that its intent was never to suggest that it partnered with the MPA or that the material on Instagram had been rated by the movie association.<\/p>\n","protected":false},"excerpt":{"rendered":"The Motion Picture Association is asking Meta to stop referring to content shown to\u00a0teen accounts on Instagram\u00a0as \u201cguided…\n","protected":false},"author":2,"featured_media":118617,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,1114,46,1430,2460],"class_list":["post-118616","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-instagram","tag-israel","tag-meta","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/118616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=118616"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/118616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/118617"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=118616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=118616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=118616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}