{"id":12387,"date":"2025-09-12T19:45:13","date_gmt":"2025-09-12T19:45:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/12387\/"},"modified":"2025-09-12T19:45:13","modified_gmt":"2025-09-12T19:45:13","slug":"israel-lost-global-pr-fight-over-gaza-jewish-journalist-says","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/12387\/","title":{"rendered":"Israel lost global PR fight over Gaza, Jewish journalist says"},"content":{"rendered":"

Israel has \u201ccompletely lost the public relations battle,\u201d especially among young social media users, Jewish journalist and former Deutsche Welle correspondent Martin Gak said.<\/p>\n

In an interview with Anadolu Agency (AA), Gak said Israel\u2019s attempts to counter reports of famine and devastation in Gaza with costly international ad campaigns have failed to convince global audiences.<\/p>\n

He argued that despite investing millions of dollars in hasbara \u2013 a Hebrew term often translated as “propaganda\u201d used to describe Israel\u2019s state-backed messaging abroad \u2013 these campaigns are seen less as outreach and more as disinformation.<\/p>\n

“At a time of war it\u2019s war propaganda, and at a time of genocide, it’s genocide propaganda,\u201d Gak told AA. “They cannot really compete with the images which are coming raw from the people that are documenting their own destruction.\u201d<\/p>\n


\n \"A
\n <\/a>
\n A large number of Palestinians, including children, gather in order to get food in Nuseirat Refugee Camp, central Gaza, Sept. 3, 2025. <\/p>\n

Amnesty International, Human Rights Watch, U.N. experts, and the International Association of Genocide Scholars, among others, have described Israel\u2019s actions in Gaza as genocide, citing mass killings, starvation policies, and aid blockades.<\/p>\n

‘With Gaza, we had the opportunity every single day to stop it – and we did nothing’<\/p>\n

He accused Israel of trying to “bomb social media spaces\u201d with ads showing restaurants and bars in Gaza, which he said amounted to “bald-faced lies\u201d given the reality of widespread hunger and destruction.<\/p>\n

Gak also said Israel\u2019s long-standing influence in Western media has not shielded it from international criticism.<\/p>\n

He pointed to public protests and rhetoric as evidence that “nobody believes anything that the Israelis say,\u201d and that their statements are now widely seen as propaganda aimed at covering up war crimes.<\/p>\n

“The general understanding is that whatever they say is made up in order to cover crimes against humanity, war crimes … the perpetrated famine (and) mass infanticide,\u201d he said.<\/p>\n

Looking ahead, Gak argued that accountability must not only focus on Israel\u2019s actions but also on the role of political and media institutions that downplayed or suppressed coverage of Gaza.<\/p>\n


\n \"
\n <\/a>
\n A large number of Palestinians, including children, gather in order to get food, in Nuseirat Refugee Camp, central Gaza, Sept. 3, 2025. (AA Photo) <\/p>\n

“This has been possible only by two years of media and political groups claiming there was nothing to look at,\u201d he said.<\/p>\n

“Even in Sudan, Ethiopia, Bosnia, or Myanmar, the number of victims was higher. In those genocides, we weren\u2019t implicated daily and had no daily chance to stop it. With Gaza, we had that opportunity every day, yet we \u2013 or our colleagues \u2013 did nothing.”<\/p>\n

The Israeli army\u2019s offensive on Gaza has killed over 64,700 Palestinians since October 2023, leaving the enclave devastated and facing famine.<\/p>\n

Last November, the International Criminal Court issued arrest warrants for Israeli Prime Minister Benjamin Netanyahu and his former Defense Minister Yoav Gallant for war crimes and crimes against humanity in Gaza.<\/p>\n

Israel also faces a genocide case at the International Court of Justice for its war on the enclave.<\/p>\n

\"\"\/<\/p>\n

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\n This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Israel has \u201ccompletely lost the public relations battle,\u201d especially among young social media users, Jewish journalist and former…\n","protected":false},"author":2,"featured_media":12388,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[69,51,42,12982,43,48,40,38,41,39],"class_list":["post-12387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-gaza-strip","tag-hamas","tag-headlines","tag-israeli-genocide","tag-news","tag-palestine","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/12387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=12387"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/12387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/12388"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=12387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=12387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=12387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}