{"id":135100,"date":"2025-11-15T18:10:14","date_gmt":"2025-11-15T18:10:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/135100\/"},"modified":"2025-11-15T18:10:14","modified_gmt":"2025-11-15T18:10:14","slug":"thinking-of-selling-what-it-takes-to-succeed-in-todays-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/135100\/","title":{"rendered":"Thinking of selling? What it takes to succeed in today\u2019s market"},"content":{"rendered":"

If you\u2019ve made the decision to sell, the key to success isn\u2019t waiting for the perfect moment, it\u2019s about pricing and positioning your property<\/a> competitively for the market we\u2019re in today.<\/p>\n

A few years ago, sellers could list their apartments at ambitious prices, wait a few months, and the market often caught up. Prices were climbing so rapidly that patience alone could yield a higher offer. That era is over.<\/p>\n

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In Tel Aviv and across much of central Israel, prices have plateaued. While unique or luxury properties can still command premium values, the broader market is seeing more supply and fewer active buyers. When there\u2019s more inventory and less demand, standing out becomes critical.<\/p>\n

If two similar apartments are priced the same, but only one buyer is in the market, someone is going to lose. The property that will get more attention is the one priced slightly under the competition. And not because it\u2019s worth less, but because it captures more of the buyer pool and creates momentum. In a buyer\u2019s market, that small edge can be the difference between a property selling and sitting.<\/p>\n

Today\u2019s buyer is far from naive. Whether guided by a realtor or doing their own research, buyers have far more access to information than they did in the past. They compare multiple listings, track how long properties have been on the market, and often won\u2019t jump on the first opportunity that appeals to them. In other words, they come prepared.<\/p>\n

This also means unrealistic pricing gets exposed quickly. If an owner lists a property that\u2019s similar to three others in the neighborhood but priced 20% higher, there is virtually zero chance they\u2019ll achieve that number, and in most cases, they won\u2019t generate meaningful interest at all. Buyers simply won\u2019t waste their time on a listing that doesn\u2019t align with market reality.<\/p>\n

That\u2019s why being priced competitively isn\u2019t just important – it\u2019s essential. Properties that are overpriced simply don\u2019t sell. I\u2019ve seen it countless times: owners say, \u201cLet\u2019s just try at this price,\u201d and three or four months later, the property is still sitting on the market.<\/p>\n

Worse yet, when a property sits for too long, it starts to lose perceived value. People notice how long it\u2019s been listed, and suddenly the narrative shifts. Buyers and agents start saying, \u201cIt\u2019s been sitting forever, they must be desperate for offers\u201d. Whether that\u2019s true or not, it opens the door to lowball offers and damages your negotiating power.<\/p>\n

Which bring me to my next point: the worst thing for a property is to sit on the market with no showings. From my experience, assuming the marketing is strong and visible across all major channels, a lack of showings almost always points to one issue: the price is too high.<\/p>\n

Sellers sometimes forget the role of the realtor. We aren\u2019t magicians, we can\u2019t conjure up a buyer willing to pay at any price an owner dreams of. I often hear the phrase, \u201cYou only need one.\u201d While technically true, that\u2019s not a strategy. You don\u2019t sell a property by waiting for the one mythical buyer to come knocking at your door, and I\u2019ll let you in on a secret \u2013 99% of the time \u201cthe one\u201d never arrives. You sell by creating enough interest that multiple buyers engage and offers start to come in.<\/p>\n

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Here\u2019s a small insider tip: lets say your property is worth 5 million NIS but you list it at 5.9 million, buyers searching up to 5.5 million won\u2019t even see it in their filters. You\u2019ve automatically eliminated your core audience before the conversation even starts. Price it at 5.5, and suddenly you\u2019re visible to buyers searching from 5\u20135.5 million, and those looking slightly above. That\u2019s how you maximize exposure and increase traffic.<\/p>\n

In today\u2019s market, you must price competitively to sell. If you\u2019re not in a rush and want to \u201cplay the market,\u201d this may not be the right moment. If you are ready to sell, the right time is now.<\/p>\n

Many homeowners who plan to sell in order to buy something else often tell me, \u201cI\u2019ll wait for the market to rise before I sell.\u201d But here\u2019s what most people overlook: in most cases, the delta between what you sell for and what you buy for stays roughly the same.<\/p>\n

When the market is hot, yes, you\u2019ll sell for more, but you\u2019ll also buy for more. When the market is soft, you\u2019ll sell for less, but you\u2019ll buy for less. From a financial standpoint, it often balances out.<\/p>\n

And while there\u2019s been a market correction, even through a seven-front war, prices in Israel haven\u2019t crashed but rather they\u2019ve simply adjusted. That in itself speaks volumes about the resilience of the real estate market here.<\/p>\n

Of course, at some point demand will return, as it always does. But anyone claiming to know exactly when that will happen is guessing at best or possesses mystical powers they\u2019re not sharing. Yes, interest rate reductions will help when they arrive, but until then, the principle remains: if you\u2019re currently in a position to sell, and it fits your circumstances, then now is the time.<\/p>\n

Many sellers say, \u201cI\u2019ll wait until after the war,\u201d or \u201cI\u2019ll sell when the market heats up.\u201d The reality? As time passes, its logical to think the market will heat up or recover when the war is over and Israel enters into an era of strength and peace, but don\u2019t assume that means you will get more for your property. The environment in terms of supply is set to change dramatically in the coming months and years.<\/p>\n

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Like in many parts of Israel, Tel Aviv and its surroundings are enduring a significant wave of new construction developments set to hit the market over the next 12\u201324 months. Once these projects are completed and handed over, you\u2019ll be competing with a flood of brand-new, move-in-ready apartments which are the kind of properties many buyers prefer over older buildings.<\/p>\n

If your home isn\u2019t newly renovated or in a modern development, selling now means less competition and more leverage. Waiting might mean entering a more crowded market later with objectively more attractive options available to the consumer.<\/p>\n

In slower markets, attention to the small details play a big role. Fresh paint and touch up fixes around the property, decluttering, good lighting, and professional photography can make a huge difference. The more inviting the space, the faster people will show interest, and in turn more offers coming in. But presentation doesn\u2019t stop at the front door. The entrance of the building and common areas play a huge role in shaping a buyer\u2019s psychology. If the lobby is dirty, the stairwell is unkept, or the garden looks neglected, it immediately reduces the perceived value of the apartment, even if the interior is stunning. Hiring a property management company to start doing weekly or monthly upkeep in and around the premises can significantly elevate first impressions and go a long way toward achieving the price you want.<\/p>\n

As someone who speaks daily with both buyers and sellers, deciding when to sell comes down to clarity, not headlines. And while we can all speculate, no one really knows where we will be in the next 6 months or a year. So if you\u2019re ready financially, emotionally, and logistically, then now is a good time. The buyers who are in the market today are serious, and with the right pricing and strategy you can give your property the exposure it needs to attract them. However, you\u2019re hoping to test the market or hold out for a perfect number, you\u2019re likely to be disappointed. Waiting doesn\u2019t always translate to more profit, and sometimes, it just means more competition.<\/p>\n

Noah Sander is a Canadian-born real estate agent based in Tel Aviv, specializing in helping international buyers and new olim navigate the Israeli property market. For inquiries: [email\u00a0protected]<\/a>, his brokerage: Daon Group Real Estate<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019ve made the decision to sell, the key to success isn\u2019t waiting for the perfect moment, it\u2019s…\n","protected":false},"author":2,"featured_media":135101,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[42,43,40,38,41,39],"class_list":["post-135100","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/135100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=135100"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/135100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/135101"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=135100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=135100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=135100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}