Topline<\/p>\n
One of the Hallmark Channel\u2019s most anticipated Christmas movies of the year surged to be among the most-watched programs on cable and boosted the network\u2019s viewership well above that of CNN, TLC and the Food Network. <\/p>\n
Tyler Hynes, Paul Campbell, Margaret Colin and Andrew Walker in “Three Wisest Men.”<\/p>\n
\u00a92025 Hallmark MediaKey Facts<\/p>\n
“Three Wisest Men,” the final installment in the popular trilogy that started with “Three Wise Men and a Baby” in 2022, was watched live by 1.54 million people on Saturday. <\/p>\n
The movie was the most-watched of the Hallmark Countdown to Christmas so far and was the 89th most-watched cable program of the week, beating several top rated Fox News programs, the Los Angeles Lakers v Oklahoma City Thunder NBA game on ESPN and the Iowa v. USC football game on the Big Ten Network.<\/p>\n
Hallmark shows the films prequels immediately ahead of the new release, and \u201cThree Wiser Men and a Boy” scored 996,000 live viewers to be cable\u2019s 156th most-watched program for the week. <\/p>\n
Other Hallmark Christmas programs to break into the 200 most-watched for the week were the “Mistletoe Murders” mystery show and new films “A Very Merry Mix Up” and “Tidings for the Season.”<\/p>\n
The holiday content boosted Hallmark to be the fourth most-watched cable channel in prime time with an average of 608,000 live viewers, up from 580,000 the week before<\/a> and 399,000 in the week of Oct. 13 to Oct. 19, when the first new holiday movie of the season debuted.<\/p>\n Get Forbes Breaking News Text Alerts: We\u2019re launching text message alerts so you’ll always know the biggest stories shaping the day\u2019s headlines. Text \u201cAlerts\u201d to (201) 335-0739<\/a> or sign up here<\/a>: joinsubtext.com\/forbes.<\/a><\/p>\n Surprising Fact<\/p>\n