When it comes to Ed Sheeran’s music videos, it’s not just the visuals and songs that have to be on point. Given how much of a horology nut Sheeran is, the watches have to be absolutely next level, too. The artist is one of the most accomplished watch collectors in the world so it will come as absolutely no surprise to anyone that the video for \u201cCamera,\u201d the fifth single off his new album Play, features a very eye-catching watch.<\/p>\n
The video for the very poppy \u201cCamera\u201d<\/a> features Sheeran and British actor Phoebe Dynevor messing around in love and capturing all the moments on camera (see what they\u2019ve done there?). Sheeran has talked about this album being his most personal yet, so presumably this song and video capture the essence of his own relationship to his wife Cherry Seaborn.<\/p>\n Mark Surridge<\/p>\n Anyway, spoiler alert, but after proposing to Dynevor, watch fans get a big close-up of a distinctly unique-looking watch. Given the big white case, it\u2019s immediately identifiable as an IWC Big Pilot\u2019s Watch. But the dial is pink\u2014very much the color theme to the album\u2014and quite busy with text and subregisters.<\/p>\n That\u2019s because IWC created a one-of-a-kind Big Pilot’s Watch Perpetual Calendar with a custom pink dial specially for Sheeran. You may have noticed at the beginning of Sheeran\u2019s album promo, he was spotted wearing a mystery black ceramic IWC Ingenieur<\/a> that days later was released at Watches and Wonders<\/a>, so clearly this is part of a budding friendship he has with the Swiss watchmaker. We’ve seen a similar relationship play out with Audemars Piguet, which has also produced custom novelties for the musician.<\/p>\n