{"id":161875,"date":"2025-12-01T06:00:11","date_gmt":"2025-12-01T06:00:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/161875\/"},"modified":"2025-12-01T06:00:11","modified_gmt":"2025-12-01T06:00:11","slug":"moncler-to-sponsor-team-brazil-at-winter-olympics-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/161875\/","title":{"rendered":"Moncler to Sponsor Team Brazil at Winter Olympics 2026"},"content":{"rendered":"

\n\tMILAN \u2014 Moncler<\/a> is returning to the Olympics<\/a> after an almost 60-year hiatus flanking Team Brazil <\/a>for the upcoming Winter Games Milano Cortina 2026<\/a>, to be held Feb. 6 to 22.<\/p>\n

\n\tAs the official sponsor of the Brazil Olympic Committee and technical sponsor of the Brazilian Snow Sports Federation, the luxury brand will outfit the country\u2019s ski team, building on its existing tie-up with Moncler<\/a> Grenoble brand ambassador Lucas Pinheiro Braathen, the 24-year-old Brazilian-Norwegian Alpine skier.<\/p>\n

\n\t\u201cReturning to the Winter Games means a lot to Moncler, not only as a celebration of our heritage and where we come from, but also as a statement of what we stand for as a brand, continuing to push the boundaries of high performance and high style, now on the world\u2019s biggest stage for winter sports,\u201d said Remo Ruffini<\/a>, chairman and chief executive officer of Moncler.<\/p>\n

\n\t\u201cBeing part of this incredible moment, in our home country, through the energy and heart of Lucas Pinheiro Braathen, the Brazil Olympic Committee, and the Brazilian Snow Sports Federation, makes us even more proud. This commitment reinforces our ambition to fuel the boldest dreams of those who dare to break new ground, as Moncler has always done,\u201d he added.<\/p>\n

\n\tThe last time Moncler supported a national team for the Winter Olympics<\/a> was in 1968 when the Games were held in Grenoble and it outfitted Team France and started using the Moncler Grenoble moniker.<\/p>\n

\n\tAs the official and technical sponsor, Moncler will supply both out-of-competition and racing outfits to Team Brazil, including the race suit developed in collaboration with Pinheiro Braathen. All falling under the Moncler Grenoble division, the outfits are in ivory white and feature subtle branding as well as the Brazilian flag.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe Moncler Grenoble out-of-competition outfit for Team Brazil at the Winter Olympics 2026.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Moncler<\/p>\n

\n\t\u201cMoncler has been a true pillar in my journey to the Olympics. Not only because of their technical expertise, but because they believed in me from Day One \u2014 before the results, before the headlines. They\u2019ve allowed me to stay focused on who I am and what I want to build, supporting me with long-term vision and a deep respect for my identity as both an athlete and a human being,\u201d said Pinheiro Braathen, who has been competing with the latter country\u2019s team since 2024, making the upcoming Winter Games his first as part of Team Brazil.<\/p>\n

\n\tMarking the tie-up announcement, Moncler is releasing \u201cBeyond Performance,\u201d a short movie directed by Mark Clinton, capturing Pinheiro Braathen as he prepares to take on the Games.<\/p>\n

\t\t\t\t\t\t\"Moncler<\/p>\n

\t\t\t\t\tMoncler Grenoble brand ambassador Lucas Pinheiro Braathen wearing the official Winter Olympics race suit.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Moncler<\/p>\n

\n\t\u201cThis partnership expands the presence and recognition of the Brazil Olympic Committee\u2019s brand on the global sports stage. I am certain it will be an unforgettable moment for our athletes to parade in one of the world\u2019s fashion capitals [Milan] wearing pieces that blend performance, design and style,\u201d said Emanuel R\u00eago, CEO of the Brazil Olympic Committee.<\/p>\n

\n\tAs reported, ahead of the Olympics, Moncler Grenoble is due to show its fall 2026 collection in Aspen on Jan. 31, continuing its tradition of hosting runway spectacles at international ski resort destinations. Previous shows have been held in locations including Saint Moritz in Switzerland and Courchevel in France, in 2024 and 2025, respectively.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe Moncler Grenoble out-of-competition outfit for Team Brazil at the Winter Olympics 2026.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Moncler<\/p>\n

\n\tIn 2022, Moncler rebooted Grenoble as the brand\u2019s \u201chigh-performance\u201d component to spotlight its advanced technology. The brand is flanked by the fashion-forward Moncler Genius and lifestyle Moncler Collection.<\/p>\n","protected":false},"excerpt":{"rendered":"MILAN \u2014 Moncler is returning to the Olympics after an almost 60-year hiatus flanking Team Brazil for the…\n","protected":false},"author":2,"featured_media":161876,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,27226,6661,97339,105],"class_list":{"0":"post-161875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-il","9":"tag-israel","10":"tag-moncler","11":"tag-olympics","12":"tag-remo-ruffini","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/161875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=161875"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/161875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/161876"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=161875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=161875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=161875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}