\n All of that is a pretty solid showing, given the gloom and doom<\/a> in economic polls, crumbling consumer confidence<\/a> and mounting frustrations over the cost of living.\n <\/p>\n \n However, beneath the surface of those strong headline numbers lies a disturbing trend: Americans are spending more but getting less.\n <\/p>\n \n Although overall US online shopping increased 3% on Black Friday, it was driven by a 7% jump in the average selling price, according to Salesforce.\n <\/p>\n \n Order volume, which measures how much was bought in a certain time frame, also declined 1% versus Black Friday 2024, Salesforce said.\n <\/p>\n \n And shopping carts were smaller on Black Friday, as units per transaction dropped by 2%.\n <\/p>\n \n \u201cConsumers are paying more per item than last year, but it\u2019s not stopping them from coming out and spending,\u201d Caila Schwartz, director of consumer insights at Salesforce, told CNN in a phone interview.\n <\/p>\n \n Overall, prices during Cyber Week have risen 7% on average, according to Salesforce, higher than the 5% jump last year.\n <\/p>\n \n Salesforce blamed the price hikes at least in part on historic tariff hikes.\n <\/p>\n \n The Trump administration has spiked tariffs on US imports to the highest level since 1935, according to The Budget Lab at Yale.<\/a>\n <\/p>\n \n While it\u2019s difficult to definitively attribute how much of the price hikes are linked to tariffs, some of the categories experiencing the biggest price increases are exposed to tariffs.\n <\/p>\n \n For instance, online average selling prices on home goods (furniture, appliances, dining, art & decor) spiked 24% on Black Friday, according to Salesforce.\n <\/p>\n \n President Donald Trump slapped tariffs<\/a> on some types of furniture in October, as well as on countries where America imports furniture from, such as Vietnam, Indonesia and India.\n <\/p>\n \n Salesforce said online prices also jumped by 6% on clothes and 7% on electronics \u2014 two categories of products that America heavily imports.\n <\/p>\n \n Trump warned earlier this year that tariffs could mean Americans get less stuff.\n <\/p>\n \n \u201cAll I\u2019m saying is that a young lady, a 10-year-old girl, 9-year-old girl, 15-year-old girl, doesn\u2019t need 37 dolls,\u201d Trump said in May<\/a>.\n <\/p>\n \n Salesforce didn\u2019t break down how much prices went up or down for toys, the majority of which the US imports from China.\n <\/p>\n \n Another factor that could be driving up prices: Consumers are leaning into higher-priced categories such as luxury and home goods, according to Schwartz.\n <\/p>\n \n Of course, the Black Friday sales results don\u2019t reveal a key piece of information: who is doing all that shopping.\n <\/p>\n \n The rise of a K-shaped economy has meant that while many higher-income consumers are shopping aggressively, some less affluent Americans are cutting back as they grapple with the high cost of living and rising unemployment.<\/a>\n <\/p>\n \n Before the holiday shopping season got underway, lower-income Americans signaled plans they would do some significant belt-tightening.\n <\/p>\n![\"This](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/12\/gettyimages-2245598427.jpg\")
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