{"id":164154,"date":"2025-12-02T13:26:07","date_gmt":"2025-12-02T13:26:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/164154\/"},"modified":"2025-12-02T13:26:07","modified_gmt":"2025-12-02T13:26:07","slug":"ebonylife-ceo-mo-abudu-talks-diverse-content-investment","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/164154\/","title":{"rendered":"EbonyLife CEO Mo Abudu Talks Diverse Content Investment"},"content":{"rendered":"

\n\tMo Abudu<\/a>, founder and CEO of EbonyLife Group and one of THR\u2018s most influential women in TV<\/a>, says her company can succeed and make money with content targeted towards a passionate Black niche audience, even if entertainment industry giants may not.<\/p>\n

\n\tAppearing during a Content London panel<\/a> on Tuesday, the British-Nigerian founder executive was asked if she could make money with a focus on serving up diversity-focused content in a direct-to-consumer model. She replied by saying explaining her \u201clocal-for-global\u201d niche audience focus in an age of digital disruption. \u201cNobody is beholden to anybody anymore,\u201d she emphasized. \u201cWe are living in a world where you are beholden to what you watch, so you can\u2019t control my audience anymore. I\u2019m making content for a specific audience, for that niche. \u2026 Because it\u2019s enough for my niche. It may not be enough for the larger corporations, which is, I guess, why the larger mainstream broadcasters haven\u2019t actually invested that much in diverse content, simply because maybe it\u2019s not making enough money for them.\u201d<\/p>\n

\n\tShe didn\u2019t hold back when she added: \u201cWe can employ all the diversity officers that we like in the world, and they could keep canvassing year after year for more diverse content, but the truth is that only a certain number, only a certain percentage\u201d will get picked up by them.<\/p>\n

\n\tFor EbonyLife, which has made headlines with everything from local box office hits The Wedding Party and\u00a0\u00d2l\u00f2t\u016br\u00e9 to global deals with Netflix and Sony, it is a different story. Highlighted the exec, who has been dubbed \u201cthe Queen of African media\u201d: \u201cIf you create a platform that is specifically speaking to an audience that has never been tapped into, you are definitely going to get better [results] because you\u2019re making content that is speaking to them, and you are monetizing because they\u2019re paying.\u201d And, Abudu concluded with a nod to being able to manage costs due to being a smaller and more nimble player: \u201cI don\u2019t have some of the overhead that some of the larger corporations have.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Mo Abudu, founder and CEO of EbonyLife Group and one of THR\u2018s most influential women in TV, says…\n","protected":false},"author":2,"featured_media":164155,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[98370,146,85,399,46],"class_list":{"0":"post-164154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-content-london","9":"tag-entertainment","10":"tag-il","11":"tag-international","12":"tag-israel"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/164154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=164154"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/164154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/164155"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=164154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=164154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=164154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}