Dec 2 (Reuters) – U.S. shoppers spent $14.25 billion on Cyber Monday, pushing total online sales \u200bover the Thanksgiving weekend to $44.2 billion, according to an \u200cAdobe Analytics report, as consumers lapped up offers on everything from gadgets to household essentials.<\/p>\n
Spending rose \u200c7.7% during the so-called Cyber Week – the five days from Thanksgiving to Cyber Monday – compared with an 8.2% increase to $41.1 billion last year and above its prior expectations of $43.7 billion, \u2060the report said on Tuesday.<\/p>\n
A \u200crecord 202.9 million U.S. customers shopped during the period, compared with the 197 million recorded last year, \u200daccording to the National Retail Federation.<\/p>\n
“This year’s record turnout reflects a highly engaged consumer who is focused on value, responds to compelling promotions, and seizes upon the opportunity \u200bto make the winter holidays special and meaningful,” said NRF CEO \u200cMatthew Shay.<\/p>\n
A total of 129.5 million consumers shopped in-store for the holidays, up 3% from a year earlier, the NRF said.<\/p>\n
Shoppers spent $337.86 on average on items such as gifts, holiday apparel, decorations and other seasonal purchases, up from $315.56 in 2024, according to the \u2060NRF report.<\/p>\n
Retailers including Amazon.com, Walmart and \u200bTarget rolled out attractive discounts across categories to draw \u200bboth affluent shoppers eager to splurge and budget-conscious consumers looking to stretch every dollar.<\/p>\n
Even as big discounts led a few customers to \u200dtake on short-term \u2060debt, analysts have noted that consumers remained savvy and watched price tags carefully to avoid impulse buys this year.<\/p>\n