![\"Passengers](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/12\/c1_3151119_251206055801_800.jpg\")
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Passengers arrive at Suvarnabhumi airport on May 21, 2025. (Photo: Somchai Poomlard) <\/p>\n
Thailand’s tourism sector remains resilient, with its top three source markets accounting for only 35% of total arrivals, lower than other Asian destinations, according to online travel platform Agoda.<\/p>\n
Omri Morgenshtern, chief executive of Agoda, said in a climate of heightened geopolitical tensions and rapid change, diversifying travel sources is crucial.<\/p>\n
“If your country depends heavily on tourists from just one market, then you face risk,” said Mr Morgenshtern.<\/p>\n
For Thailand, data from tourism authorities indicate arrivals are diversified.<\/p>\n
The nation’s top three source markets comprise only 35% of total visitors, which is lower than the ratio for other Asian countries.<\/p>\n
For instance, the top three markets for Indonesia, Singapore and Japan account for 37%, 40% and 51% of their total arrivals, respectively. Emerging destinations such as Vietnam see as much as 53% of arrivals from their top three markets.<\/p>\n
Agoda reported the five largest source markets booking trips to Thailand on its platform were Malaysia, China, South Korea, India and Japan.<\/p>\n
China slipped to No.2 based on safety concerns, while India jumped from sixth to fourth following the introduction of visa-free travel.<\/p>\n
Thailand recorded strong growth in searches from trending markets, including the Netherlands, Israel and Indonesia, with year-on-year increases of 78%, 76% and 43%, respectively.<\/p>\n
Mr Morgenshtern said foreign visitors are drawn to Thailand for its beaches, shopping, food and cultural experiences.<\/p>\n
Price remains the single most influential factor shaping travel patterns in Thailand and across Asia, he said.<\/p>\n
The region’s growing middle class pushes demand for travel, supported by more affordable options for international trips, particularly to second-tier destinations in those countries, with competitive prices compared with trip costs in their own countries.<\/p>\n
These trends are helping smaller cities attract larger groups of travellers, said Mr Morgenshtern.<\/p>\n
On Agoda, Thailand’s most booked destinations among foreign visitors this year are Bangkok, Phuket, Pattaya, Chiang Mai and Hat Yai.<\/p>\n
Though Chinese arrivals sagged, he said there is still room for recovery as China remains Thailand’s second-largest source market and tourists continue to travel globally.<\/p>\n
Regarding the Tourism Authority of Thailand’s 800-million-baht subsidy for online travel agencies, including Agoda, Mr Morgenshtern said the company cannot disclose details as it is up to the agency to provide that information.<\/p>\n
In terms of the severe flooding in Hat Yai and southern provinces, he said Agoda is assisting affected travellers by issuing refunds and helping them find alternative options.<\/p>\n
The company is confident the situation will improve once repairs are completed, said Mr Morgenshtern.<\/p>\n","protected":false},"excerpt":{"rendered":"Passengers arrive at Suvarnabhumi airport on May 21, 2025. (Photo: Somchai Poomlard) Thailand’s tourism sector remains resilient, with…\n","protected":false},"author":2,"featured_media":171940,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[25389,114,184,85,46,3424,1348,101668],"class_list":{"0":"post-171939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-agoda","9":"tag-business","10":"tag-economy","11":"tag-il","12":"tag-israel","13":"tag-resilient","14":"tag-thailand","15":"tag-tourism-sector"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/171939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=171939"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/171939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/171940"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=171939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=171939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=171939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}