{"id":180649,"date":"2025-12-12T10:21:17","date_gmt":"2025-12-12T10:21:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/180649\/"},"modified":"2025-12-12T10:21:17","modified_gmt":"2025-12-12T10:21:17","slug":"ask-your-advisor-these-questions-about-how-they-get-paid","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/180649\/","title":{"rendered":"Ask Your Advisor These Questions About How They Get Paid"},"content":{"rendered":"<p>Key TakeawaysPrior to the financial crisis, it was very common for financial advisors to be commission-based. Since the financial crisis, we\u2019ve seen much more of a shift toward fee-based and fee-only financial advisors.If an advisor is being paid on commissions, they\u2019re typically getting compensated through things like load fees or 12b-1 fees, which are tied to the products.With a fee-only advisor, they\u2019re typically going to charge a flat percentage of your portfolio annually.Fee-based financial advisors typically are going to charge a fee on assets under management, similar to fee-only. They won\u2019t take loads and 12b-1 fees on things like mutual funds and exchange-traded funds, but they will potentially be compensated extra for selling you things like insurance and annuities.Investors should check on the fees for their portfolio in terms of the mutual funds and ETFs and the combination. The shift to fee-only is one of the biggest reasons we\u2019ve seen so much money pour into passive, low-cost ETFs because that keeps the overall fees down for the end investor.We think the average total cost for advisor fees in the industry is probably around 1%.You want to make sure you have your advisors\u2019 fee schedule ahead of time as your portfolio grows.<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Susan Dziubinski: I\u2019m <a href=\"https:\/\/www.morningstar.com\/people\/susan-dziubinski\" tabindex=\"0\" class=\"mdc-link__mdc mdc-link--body__mdc\" rel=\"nofollow noopener\" target=\"_blank\">Susan Dziubinski<\/a> with Morningstar. When it comes to working with financial professionals, understanding how they\u2019re compensated is critical. After all, how your advisor gets paid may affect the type and level of service you\u2019ll receive. Joining me today to discuss the key questions to ask an advisor about how they\u2019re compensated is <a href=\"https:\/\/www.morningstar.com\/people\/jason-kephart\" tabindex=\"0\" class=\"mdc-link__mdc mdc-link--body__mdc\" rel=\"nofollow noopener\" target=\"_blank\">Jason Kephart<\/a>. Jason is a senior principal with Morningstar\u2019s multi-asset ratings team.<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Nice to see you, Jason.<\/p>\n<p> <a href=\"https:\/\/www.morningstar.com\/personal-finance\/why-i-have-financial-planner\" tabindex=\"0\" class=\"mdc-link__mdc mdc-link--no-underline__mdc mdc-story-interstitial-link__link__mdc mdc-story-interstitial-link__link--block__mdc\" rel=\"nofollow noopener\" target=\"_blank\">Christine Benz: Why I Have a Financial Planner  <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/12\/SUT2HC62AZFBFAQT3RO7TH6BIA.png\" alt=\"Photo collage illustration of Amy Arnott with icons and shapes\" height=\"80px\" width=\"80px\" class=\"mdc-image mdc-story-interstitial-link__block-image__mdc\"\/><\/a><\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Jason Kephart: Thanks for having me, Susan.<\/p>\n<p>How Are Financial Advisors Compensated?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: All right, let\u2019s start with those very broad categories of compensation types in which advisors fall. What are those buckets, and how does compensation work within each of those buckets?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: Yeah, there\u2019s kind of like four main ones. What we\u2019ve seen over the last decade, maybe even since the financial crisis, is a definite shift in one direction. Prior to the financial crisis, it was very common to be commission-based, which we will talk about kind of the details there. But since the financial crisis, we\u2019ve seen much more of a shift towards fee-based and fee-only financial advisors. There\u2019s also the option to do hourly. I think that\u2019s still more of a niche payment structure, but it\u2019s something that is out there. I think it\u2019s really important to think about because most of the time, a financial advisor, you\u2019re not really writing a check. It\u2019s kind of like when you\u2019re investing in a mutual fund and the fees just kind of disappear and are taken out of it. Without you having to really make an action. Being aware of how these fees are getting transferred between you and the financial advisor is something you really want to be on top of.<\/p>\n<p>Questions Investors Should Ask Commission-Based Financial Advisors<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: Let\u2019s walk through some of these buckets, Jason. And presumably, if someone\u2019s already working with an advisor, they know which bucket they sort of fall into here. So, let\u2019s start with commission-based advisors. What are the questions an investor should be asking if, in fact, their advisor is being paid on a commission basis?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: Yeah. So if the advisor is being paid on commissions, what it means is they\u2019re typically getting compensated through things like load fees or 12b-1 fees, which are tied to the products. And so I guess the risk there, which you need to be aware of, is, you know, they might be incentivized to sell you more products, or trade out of one product for another to get another load fee. Also, the 12b-1 fees are going to be, that\u2019s common to A shares and C shares. So if you have an advisor and you have a lot of A shares in your account, it\u2019s probably because they\u2019re commission-based. So I think you just want to be aware that that\u2019s where those fees are coming from. And yeah, the downside is they might be incentivized to do trading. That\u2019s not necessarily needed, but when they do trade, they do get compensated. So that\u2019s kind of, I think, the risk there. And I think that realization is one of the reasons we\u2019ve seen this big shift towards fee-based and fee-only.<\/p>\n<p> Questions Investors Should Ask Fee-Only Financial Advisors<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: All right, let\u2019s talk about those a little bit more. What about a fee-only advisor? What are some of the specific questions here that a client needs to be thinking about and asking?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: So, with a fee-only advisor, they\u2019re typically going to charge a flat percentage of your portfolio annually. And this could be in the form of typically around 1%, we\u2019d probably say. But I think there the pitch is, well, I get paid more if your portfolio grows, so my only incentive is for you to succeed. So that\u2019s why I think that\u2019s caught on. I think that\u2019s an easier selling point than the commissions. That\u2019s still kind of common. So I do think those are things you want to be aware of, is how much am I paying? What is it based on? Like all of my assets? Just the assets under management? Does it also include the assets in your 401(k) or your kid\u2019s 529 plan? There\u2019s a lot of places where your assets can be. Trying to figure out where exactly that 1% is being taken off of, that\u2019s key, I think. Also, I think with the fee-only, maybe you\u2019re more likely to get financial planning as part of it. I don\u2019t think that\u2019s really necessarily in the toolkit of the commission-based advisors, though I think everyone\u2019s evolving in that direction. But you want to know like, is financial planning included in this fee-based expense? Or is it basically just portfolio management services?<\/p>\n<p>More in the Ask Your Advisor video series Questions Investors Should Ask Fee-Based Financial Advisors<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: Got it. And then what about the fee-based advisor, which is sort of a hybrid between the two? What questions should the client be asking here?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: Yeah, so the fee-based, they\u2019re typically going to charge a fee on assets under management, similar to fee-only. They won\u2019t take loads and 12b-1 fees on things like mutual funds and ETFs. But they will potentially be compensated extra for selling you things like insurance and annuities. So I think that\u2019s when you want to be on the lookout. Like, do I really need this insurance product or annuity product? And make sure you\u2019re really comfortable with the reasoning behind it, because that is where they\u2019re incentivized to kind of sell you something. And that\u2019s when you always just want to be sure you\u2019re asking the questions and comfortable with the why. So obviously, we think a lot of these financial advisors are fiduciaries, great for individuals who don\u2019t want to deal with the complexities of investing in financial planning on their own. So they provide a great service, but it really is just being sure you\u2019re aware of what\u2019s going on and why.<\/p>\n<p> How Fee-Only Financial Advisors Have Shifted Investors Towards Passive Investing<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: Got it. So, Jason, what other fees might be out there when it comes to having a relationship with a financial professional that an investor might be on the hook for that they might not even think about asking about?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: I think the big one is the fees for your portfolio in terms of the mutual funds and ETFs and the combination. The shift to fee-only is one of the biggest reasons we\u2019ve seen so much money pour into passive, low-cost ETFs because that keeps the overall fees down for the end investor. But I think that\u2019s something you really want to be in mind of, like, what\u2019s the all-in cost? And potentially, is there additional cost for financial planning, things like estate planning, tax planning? You want to make sure, like, what is the all-in fee? And that 1% fee or the commissions might not include it all. So I think you just want to make sure what\u2019s all included.<\/p>\n<p>Are My Financial Advisor Fees Fair?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: So once advisors have sort of laid out how they\u2019re compensated, and an investor or client has run the numbers, how do they really know whether that fee is fair or not, compared with the rest of the industry or other financial professionals they could be working with?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: Yeah, it\u2019s much harder to benchmark your financial advisor\u2019s fees than it is your mutual fund fees or ETF fees. So you really want to keep some rules of thumb, like you\u2019re all-in costs. Like, if you have $100,000, what did you actually pay in fees that year, whether it\u2019s commission, fee-based, or fee-only? And what is your total cost? We think the average in the industry is probably around 1%. That\u2019s what gets bandied around a lot. So if your fees are significantly north of that, I would maybe ask some more questions. And if they\u2019re significantly under that, maybe you\u2019re getting a good deal. Or maybe there are some services you\u2019re not being offered that others might be.<\/p>\n<p>Why Investors Should Check Their Advisors\u2019 Fee Schedule<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: And then, lastly, Jason, most investors, I would think, would like to develop a long-term relationship with their financial professionals. You don\u2019t want to be hopping from professional to professional, like you might change cable companies or cellphone providers or whatever. What questions might they ask on an ongoing basis to really make sure they\u2019re aware of any cost adjustments that might go on over time?<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: Yeah, hopefully, the longer you\u2019re with a financial advisor and the more your portfolio grows, because we know stocks grow over time, bonds go up over time, your portfolio should be getting larger over time. Hopefully, there are some clear breakpoints in terms of the assets you have under management, where the fees do start to come down. And I want to make sure you have that fee schedule ahead of time and making sure that that is kind of already in place.<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: Well, Jason, thanks for your time today and for these tips about how we really need to know how we\u2019re paying our advisors. I appreciate it.<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Kephart: Thanks for having me.<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Dziubinski: I\u2019m Susan Dziubinski with Morningstar. Thanks for tuning in.<\/p>\n<p class=\"mdc-story-body__paragraph__mdc mdc-story-body__paragraph--large__mdc mdc-story-body__block__mdc\">Watch <a href=\"https:\/\/www.morningstar.com\/funds\/ask-your-advisor-these-questions-before-investing-semiliquid-funds-2\" tabindex=\"0\" class=\"mdc-link__mdc mdc-link--body__mdc\" rel=\"nofollow noopener\" target=\"_blank\">Ask Your Advisor These Questions Before Investing in Semiliquid Funds<\/a> for more from <a href=\"https:\/\/www.morningstar.com\/people\/jason-kephart\" tabindex=\"0\" class=\"mdc-link__mdc mdc-link--body__mdc\" rel=\"nofollow noopener\" target=\"_blank\">Jason Kephart<\/a> and <a href=\"https:\/\/www.morningstar.com\/people\/susan-dziubinski\" tabindex=\"0\" class=\"mdc-link__mdc mdc-link--body__mdc\" rel=\"nofollow noopener\" target=\"_blank\">Susan Dziubinski<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Key TakeawaysPrior to the financial crisis, it was very common for financial advisors to be commission-based. Since the&hellip;\n","protected":false},"author":2,"featured_media":180650,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[114,268,85,46,266,267],"class_list":{"0":"post-180649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-finance","8":"tag-business","9":"tag-finance","10":"tag-il","11":"tag-israel","12":"tag-personal-finance","13":"tag-personalfinance"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/180649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=180649"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/180649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/180650"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=180649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=180649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=180649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}