The move makes Crunch the first high-value, low-price (HVLP) gym to feature a dedicated Pilates studio, marking a key moment in the fitness industry\u2019s embrace of the modality <\/p>\n
Pilates is coming to Crunch Fitness, thanks to its top franchisee, CR Fitness Holdings.<\/p>\n
The soon-to-open Crunch gym in McKinney, Texas, a brand-new $12 million, 40,000 square-foot facility, will feature a dedicated Reformer Pilates studio when it opens in 2026. The 1,300 square-foot studio will house more than 10 reformer machines, bringing a boutique-style Pilates experience with small instructor-led group classes within a big-box gym.<\/p>\n
According to CR Fitness, the move makes Crunch<\/a> the first high-value, low-price (HVLP) gym brand to offer a dedicated reformer Pilates studio. <\/p>\n \u201cOpening Crunch McKinney is another powerful step in our Texas growth story,\u201d said CR Fitness CEO Tony Scrimale<\/a>. \u201cWe\u2019re thrilled to bring a first-of-its-kind reformer Pilates experience to the area, alongside our signature Crunch energy, results-driven programming, and a true sense of community.\u201d<\/p>\n Crunch<\/a> isn\u2019t the first big-box operator to incorporate a reformer Pilates studio, however. Just last month, 24 Hour Fitness unveiled its Reformer24 pilot program<\/a>, which introduced a hybrid in-studio and virtual Pilates option for members.<\/p>\n Clubs are riding the booming Pilates wave<\/a>, as the combined Pilates and yoga studio market is poised to reach $521 billion by 2035<\/a> as consumers increasingly favor the low-impact modality.<\/p>\n Crunch\u2019s McKinney facility will also showcase the brand\u2019s new 3.0 layout<\/a>, with upgraded cardio and strength training equipment, a dedicated group fitness studio, a functional \u201cHIITZone\u201d training area with indoor turf, hot yoga, cycling studio, HydroMassage beds, tanning, full-service locker rooms, infrared saunas and more.<\/p>\n