![\"CORTIS](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/12\/097fec2e-699d-40c9-8b96-e4cc6ef54cce.jpg\")
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CORTIS \/ Courtesy of BigHit Music<\/p>\n
The group CORTIS is reshaping the flow of the K-pop market in line with its stated ambitions. By breaking away from the conventional idol formula and debuting as a \u201cyoung creator crew,\u201d the group\u2019s strategy has proven effective.<\/p>\n
CORTIS officially debuted last September with its debut album \u201cColor outside the lines.\u201d The group is the first new boy group launched by BigHit Music, a HYBE subsidiary, in six years since BTS and Tomorrow X Together (TXT). Even before its debut, CORTIS drew intense attention within and outside the industry simply by virtue of being a BigHit Music boy group.<\/p>\n
Given the lineage following BTS and TXT, expectations were high for a familiar BigHit Music-style idol group. However, CORTIS defied those expectations by presenting a completely different concept and direction from older groups.<\/p>\n
As reflected in the group name \u2014 formed by irregularly extracting six letters from the phrase \u201cColor outside the lines\u201d \u2014 CORTIS\u2019 core value is freedom. True to the meaning of thinking freely beyond standards and rules set by the world, the group chose to differentiate itself through fresh music and performances rather than following established formulas.<\/p>\n
Among its various new attempts, the most striking is its identity as a \u201cyoung creator crew.\u201d From the outset, CORTIS has emphasized this identity instead of calling itself an idol group, highlighting collective creation in music, choreography and visual content. All members are credited on the debut album, participated broadly in choreography creation and even served as co-directors of the official music video, setting them apart from typical rookie K-pop groups.<\/p>\n
The group\u2019s determination not to follow trends or standardized formulas is also evident in its influences. CORTIS embraced experimental styles such as psychedelic rock, which flourished in the 1960s, and boundary-crossing experimental soul, underscoring its commitment to building a distinct identity.<\/p>\n
The results were successful. The debut album, which captured \u201cCORTIS\u2019 own color\u201d through members\u2019 deep involvement across the production process, quickly drew attention in both domestic and international music markets. \u201cColor outside the lines\u201d ranked first in first-week sales among rookie groups debuting this year and surpassed cumulative sales of 1.06 million copies within about three months of release, achieving million-seller status. The album\u2019s intro track \u201cGo!\u201d also entered Melon\u2019s daily, weekly and monthly charts \u2014 a feat achieved only by CORTIS among this year\u2019s rookie groups.<\/p>\n
The group\u2019s rise has also attracted overseas attention. U.S. music magazine Rolling Stone and global music and culture outlet tmrw magazine described CORTIS as \u201ca new form of K-pop group unconstrained by conventions\u201d and praised it for capturing \u201craw energy and rough sensibilities rather than K-pop\u2019s trademark polished perfection.\u201d Backed by such acclaim, CORTIS entered the Billboard 200 at No. 15 with its debut album, demonstrating its presence in the global market. Notably, more than three months after release, the album has reentered the Billboard 200, signaling sustained momentum.<\/p>\n
Industry watchers view CORTIS\u2019 rapid growth as an indicator of the current needs of the K-pop market.<\/p>\n
This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.<\/p>\n","protected":false},"excerpt":{"rendered":"CORTIS \/ Courtesy of BigHit Music The group CORTIS is reshaping the flow of the K-pop market in…\n","protected":false},"author":2,"featured_media":185498,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[146,85,46,409],"class_list":{"0":"post-185497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-il","10":"tag-israel","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/185497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=185497"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/185497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/185498"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=185497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=185497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=185497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}