What does this mean for retailers?<\/p>\n
This year\u2019s Black Friday performance reinforces a structural shift in Australian consumer behaviour. With digital channels driving\u00a0almost all\u00a0incremental growth, the data underscores the\u00a0need\u00a0for retailers to adapt their operating models, pricing\u00a0strategies\u00a0and promotional planning to align with where and how customers are now choosing to shop.<\/p>\n
Ralston said\u00a0there is\u00a0a widening gap between retailers who are using data to respond to changing consumer expectations and those who are not.<\/p>\n
\u201cRetailers that are tracking behavioural trends in real time are the ones best positioned to win during peak events like Black Friday,\u201d Ralston said. \u201cThe shift online is accelerating, and customers are becoming more value-driven and experience-oriented. Retailers need to understand these nuances so they can refine their channel mix, tailor their\u00a0promotions\u00a0and deliver the convenience and relevance shoppers now expect.\u201d<\/p>\n
CommBank\u00a0iQ\u2019s\u00a0granular spending insights give retailers visibility into these shifts,\u00a0enabling more\u00a0accurate\u00a0forecasting and more effective investment in customer acquisition,\u00a0loyalty\u00a0and fulfilment. As retailers begin planning for 2026,\u00a0leveraging\u00a0transaction-level intelligence becomes critical to capturing demand in an increasingly compressed and competitive peak trading environment.<\/p>\n","protected":false},"excerpt":{"rendered":"What does this mean for retailers? This year\u2019s Black Friday performance reinforces a structural shift in Australian consumer…\n","protected":false},"author":2,"featured_media":192471,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,184,85,46,361],"class_list":["post-192470","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-economy","tag-il","tag-israel","tag-media-release"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/192470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=192470"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/192470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/192471"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=192470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=192470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=192470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}