\n\tThis isn\u2019t a heart-to-heart with ChatGPT but a snippet of a campaign video depicting SJP\u2019s latest obsession: Google Shopping\u2019s AI\u2013powered try-on tool<\/a> that helps users not only pick out and shop<\/a> for a spot-on getup across various occasions but also see how billions of apparel listings will look on their own bod (or that of their gift recipient) once the clothing in question is unwrapped and put on. <\/p>\n \n\tIn the aforementioned campaign, shot by Chloe Horseman and directed by Max Bartick, Parker ends up settling on a bow-bedecked cocktail dress that we can easily imagine taking her from the holiday dinner to that downtown soir\u00e9e in no time. She whizzes away in a taxi, carried by the spirit of Christmas, of course, but also the ease that comes with having your holiday outfit equations all figured out thanks to modern-day tech.<\/p>\n \n\tDuring our phone-call interview, I ask Parker if she thinks Google<\/a>\u2018s innovation comes close to mimicking the je ne sais quoi of visiting a designer store in person \u2014\u00a0of touching each fabric, speaking to the sales reps, and catching a glimpse of your final, breathtaking look in the dressing-room mirror. <\/p>\n \n\t\u201cI\u2019m certain AI hasn\u2019t been able to replicate that yet,\u201d she tells WWD. \u201cBut all the in-between guesswork that happens [during online shopping] \u2014 like,\u00a0\u2018Does it suit my height and hair color? Will this be a good gift<\/a> for somebody who\u2019s a little taller than me?\u2019\u00a0\u2014 will be cut out.\u201d <\/p>\n \n\tParker herself has had no shortage of online shopping\u2013related disappointments in the past, caused by feeling \u201cseduced,\u201d as she says, by how something looks on a model, only to realize upon receiving the item that said model\u2019s dimensions were wildly different from Parker\u2019s own 5\u20193\u2033 frame: effectively annulling its allure. Google<\/a>, though, makes it easy to gauge the proportions of a given dress, pair of jeans<\/a>, blouse, and anything else that\u2019s piqued your interest on the internet recently.<\/p>\n \n\tThere\u2019s also an element of whimsy attached to it all. Per Parker, \u201c[the technology] allows you to live in a fantasy\u201d \u2014 dabbling in sartorial aesthetics that, to date, you\u2019ve only been able to admire from afar. <\/p>\n \n\tI decided to trial the try-on feature <\/a>myself, which proved to have a nonexistent learning curve. To initiate the process, I uploaded a full-length selfie to the online software, before choosing a body size for my mini-me (key to ensuring the state-of-the-art technology caters to your unique body type) and generating four stylized versions of myself wearing \u2018fits spanning from a loafers-and-leather pants combo to an unlikely Canadian tuxedo mashup.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy WWD\/Stacia Datskovska<\/p>\n \n\tThe next step was perusing through Google Shopping\u2019s \u201cHoliday Party Outfit\u201d<\/a> and \u201cNew Year\u2019s Eve\u201d edits, replete with trending styles like bubble-skirt sweater dresses, swathed-in-satin ones, and striking, cutout-clad maxi gowns. Clicking on the ones I fancied most allowed the platform to seamlessly transfer them onto my avatar, and the result was three distinct holiday ensembles that I don\u2019t have in my closet (yet) but which seemed to come alive on my figure: no IRL trip to a label\u2019s flagship location required. <\/p>\n \n\tIndeed, the visuals I got back were nothing if not natural, testament to the sophistication of Google\u2019s latest. According to the company, its software \u201cunderstands the human body and nuances of clothing \u2014 like how different materials fold, stretch and drape on different bodies,\u201d all while \u201cpreserv[ing] these subtleties when applied to poses in your photos.\u201d<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy WWD\/Stacia Datskovska<\/p>\n \n\tIf you so happen to find a look that\u2019s \u201cthe one,\u201d you can hit \u201cShop\u201d next to your AI-generated image mockup \u2014\u00a0which allows Google to find the closest matching style that can actually be shopped. And if you\u2019re trying on an already-shoppable offering (say, a festive, cropped cardi from Old Navy, Madewell\u2019s bestselling pair of straight-leg jeans<\/a>, or a softer-than-soft Ralph Lauren blazer), simply search for the \u201cTry it on\u201d icon on the product\u2019s Google listing and watch as it\u2019s fitted to you, as if by magic.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tOld Navy SoSoft Cropped Fair Isle Cardigan Sweater\t<\/p>\n \n\t\tPrice upon publish date of this article:\u00a0$13.99\t<\/p>\n \n\tAs for my interview subject\u2019s advice on nailing the ideal cold-weather outfit? It\u2019s not as prescriptive as you\u2019d think (though Carrie Bradshaw would, no doubt, suggest something maximalist and Manolo Blahnik<\/a>\u2013based). <\/p>\n \n\t\u201cI never tell anybody what is right or wrong or what they should or shouldn\u2019t be wearing. In a million years, I would never,\u201d Parker shares. \u201cI would simply say to feel most like yourself.\u201d<\/p>\n \n\tThe star reveals that she\u2019s usually \u201cshy\u201d in settings with a lot of people: \u201cBigger parties intimidate me, so I try to do anything I can to feel closer to myself when I\u2019m out in the world, especially in social engagements.\u201d<\/p>\n \n\tOther than that? Follow that one fashion<\/a> vision you can\u2019t get out of your head. \u201cIf you have a fantasy about tartan and colors and jewel-toned tights and patent leather, then wear it! All those rules now, they\u2019re just gone,\u201d Parker adds.<\/p>\n \n\tWWD even managed to get the scoop on the Emmy-winning actress\u2019 most recent holiday acquisition, one that has managed to spark utter joy for her in the past few weeks. \u201cIt\u2019s a houndstooth coat with one gold thread running through it,\u201d which she discovered while filming the Google Shopping campaign<\/a>. <\/p>\n \n\tOnly time will tell what your special piece will end up being, but finding out is now as simple as uploading a flattering photo of yourself in clear lighting and clicking a few buttons. A true Christmas miracle!<\/p>\n \n\tSign up for\u00a0WWD\u00a0<\/a>Shop<\/a>\u2018s newsletter\u00a0to get the scoop on the best in\u00a0beauty\u00a0and style with in-depth reviews of exciting new releases and buyer\u2019s guides to find the products you need to try ASAP.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy WWD\/Stacia Datskovska<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tMadewell The Dean Easy Straight Jean in SoftDrape\t<\/p>\n \n\t\tPrice upon publish date of this article:\u00a0$158\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy WWD\/Stacia Datskovska<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tRalph Lauren Combed Cotton Blend Blazer\t<\/p>\n \n\t\tPrice upon publish date of this article:\u00a0$225\t<\/p>\n \t\tThe SJP Shopping Edit\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\u2018And Just Like That\u2026\u2019 \t<\/p>\n \n\t\tPrice upon publish date of this article:\u00a0from $10.99\/month\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tLovely by SJP Eau de Parfum\t<\/p>\n \n\t\tPrice upon publish date of this article:\u00a0$32.39\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\u2018Sex and the City: Kiss and Tell\u2019 by Amy Sohn\t<\/p>\n \n\t\tPrice upon publish date of this article:\u00a0$16.89\t<\/p>\n \t\tWhy Trust WWD\t<\/p>\n \n\tSince 1910, WWD \u2014 often referred to as \u201cthe\u00a0fashion<\/a>\u00a0bible\u201d \u2014 has been the leading industry voice of authority for senior executives in the global women\u2019s and men\u2019s\u00a0fashion<\/a>, retail and\u00a0beauty\u00a0communities, while also informing the consumer media that cover the market. Today, WWD\u2019s breaking news and trend coverage continues to be a trustworthy resource for both\u00a0fashion<\/a>\u00a0insiders and consumers alike. Our shopping editors continue to uphold WWD\u2019s editorial standards and values with quality, expert-backed product selections.\u00a0Learn more about us here<\/a>.<\/p>\n![\"google](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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