{"id":195793,"date":"2025-12-21T02:54:08","date_gmt":"2025-12-21T02:54:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/195793\/"},"modified":"2025-12-21T02:54:08","modified_gmt":"2025-12-21T02:54:08","slug":"openai-vs-apple-sam-altman-is-setting-his-sights-on-an-even-higher-stakes-ai-battle","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/195793\/","title":{"rendered":"OpenAI vs. Apple? Sam Altman is setting his sights on an even higher-stakes AI battle"},"content":{"rendered":"<p>All eyes are on the Big Tech LLM race and,\u00a0<a aria-label=\"Go to https:\/\/fortune.com\/2025\/12\/17\/microsoft-apple-meta-and-amazons-stocks-are-lagging-the-sp-500-this-year-but-google-is-up-62-and-ai-investors-think-it-has-room-to-run\/\" class=\"\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/fortune.com\/2025\/12\/17\/microsoft-apple-meta-and-amazons-stocks-are-lagging-the-sp-500-this-year-but-google-is-up-62-and-ai-investors-think-it-has-room-to-run\/\">at least in the eyes of investors<\/a>, it seems like Google (owned by\u00a0Alphabet, No. 7) could run away with the win.<\/p>\n<p>Google\u2019s Gemini has been steadily stealing buzz and AI traffic share over the last few months from OpenAI. And if there was any moat to be had in LLMs, it would seem like it would belong to the company with the biggest treasure chest of personal data on users. That almost indisputably would be Google, thanks to Android, <a aria-label=\"Go to https:\/\/fortune.com\/company\/youtube\/\" class=\"\" target=\"_blank\" href=\"https:\/\/fortune.com\/company\/youtube\/\" rel=\"nofollow noopener\">YouTube<\/a>, Search history, Maps, and Gmail. On top of that, the company has one of the top AI minds, Demis Hassabis, and Google cofounder Sergey Brin leading its troops toward dominance.<\/p>\n<p>Perhaps that\u2019s why Sam Altman is setting his sights on winning what could be an even higher-stakes AI battle: creating the future mass AI consumer device. Altman feels that in the long term, his greatest foe will be\u00a0Apple\u00a0(No. 4), not Google,\u00a0Meta\u00a0(No. 22), or\u00a0Amazon\u00a0(No. 2). He recruited iPhone designer Jony Ive to OpenAI this May, and Ive has said the company\u2019s secret device could be ready in the next two years.<\/p>\n<p>What will that device be like? If you ask Altman, he describes limitations with the mobile phone. First of all, it can be turned off. It also can\u2019t scan the room around you and give you real-time context and know exactly when to deliver relevant information to you. He sounds more bullish about audio than visual as the primary means of communication. And he sees no reason why a device and an operating system should be sold separately, like Google and Android\u2014a future device should come with the trademark LLM baked in, like iOS in an iPhone.<\/p>\n<p>Thanks largely to that iPhone, <a aria-label=\"Go to https:\/\/fortune.com\/company\/apple\/\" class=\"\" target=\"_blank\" href=\"https:\/\/fortune.com\/company\/apple\/\" rel=\"nofollow noopener\">Apple<\/a> is generating tens of billions of dollars a year in cash flow that it can plow into new devices and armies of engineers to design them\u2014two areas where OpenAI lags far behind. Then again, Apple seems ripe to be disrupted: As <a aria-label=\"Go to https:\/\/fortune.com\/company\/facebook\/\" class=\"\" target=\"_blank\" href=\"https:\/\/fortune.com\/company\/facebook\/\" rel=\"nofollow noopener\">Meta<\/a> founder Mark Zuckerberg\u00a0<a aria-label=\"Go to https:\/\/fortune.com\/2025\/01\/11\/mark-zuckerberg-joe-rogan-podcast-apple-innovation-iphone-sales-third-party-developers\/\" class=\"\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/fortune.com\/2025\/01\/11\/mark-zuckerberg-joe-rogan-podcast-apple-innovation-iphone-sales-third-party-developers\/\">said on Joe Rogan\u2019s podcast<\/a>\u00a0earlier this year, \u201cThey haven\u2019t invented anything great in a while. It\u2019s like Steve Jobs invented the iPhone, and now they\u2019re just kind of sitting on it 20 years later.\u201d<\/p>\n<p>But for now, OpenAI and its team are all about perfecting ChatGPT. For more on how Altman is planning to position OpenAI as a long-term hardware play, and how he\u2019s combating fast-rising competition like Anthropic and Google in the short term, check out\u00a0Fortune\u2019s reporting on\u00a0<a aria-label=\"Go to https:\/\/fortune.com\/2025\/12\/17\/sam-altman-chatgpt-openai-versus-google-gemini-code-red-strategy\/\" class=\"\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/fortune.com\/2025\/12\/17\/sam-altman-chatgpt-openai-versus-google-gemini-code-red-strategy\/\">what\u2019s happening inside OpenAI<\/a>\u00a0as it battles its way through an eight-week code red.<\/p>\n<p>Also, we\u2019re taking a break for the holidays, so Fortune 500 Digest will be back in inboxes Jan. 10. In the meantime, you can\u00a0<a aria-label=\"Go to https:\/\/fortune.com\/\" class=\"\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/fortune.com\/\">read the latest online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"All eyes are on the Big Tech LLM race and,\u00a0at least in the eyes of investors, it seems&hellip;\n","protected":false},"author":2,"featured_media":195794,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,670,343,344,85,46,1748,3000,125],"class_list":{"0":"post-195793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-apple","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-il","13":"tag-israel","14":"tag-openai","15":"tag-sam-altman","16":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/195793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=195793"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/195793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/195794"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=195793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=195793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=195793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}