{"id":202868,"date":"2025-12-25T06:39:13","date_gmt":"2025-12-25T06:39:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/202868\/"},"modified":"2025-12-25T06:39:13","modified_gmt":"2025-12-25T06:39:13","slug":"openai-may-embed-sponsored-content-directly-into-chatgpt-responses","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/202868\/","title":{"rendered":"OpenAI may embed sponsored content directly into ChatGPT responses"},"content":{"rendered":"<p>\t\t\t<a href=\"https:\/\/the-decoder.com\/author\/matthias-bastian\/\" class=\"w-6 h-6 relative rounded-full overflow-hidden shrink-0 bg-gray-400 block   exclude-from-pdf\" title=\"View all posts by Matthias Bastian\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t\t<img loading=\"lazy\" data-lazyloaded=\"1\" alt=\"Matthias Bastian\" src=\"\/resources\/images\/avatar_matthias_bastian.jpg\"  class=\"avatar avatar-24 photo w-6 h-6 left-0 top-0 absolute\" height=\"24\" width=\"24\" decoding=\"async\"\/>\t\t\t<\/a><\/p>\n<p>OpenAI&#8217;s advertising plans for ChatGPT are taking shape. According to <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.theinformation.com\/articles\/openais-ads-push-starts-taking-shape\">The Information<\/a>, employees are discussing various ad formats for the chatbot. One option would have AI models preferentially weave sponsored content into their responses. So a question about mascara recommendations might surface a Sephora ad. Internal mockups also show ads appearing in a sidebar next to the response window.<\/p>\n<p>Another approach would only show ads after users request further details. If someone asks about a trip to Barcelona and clicks on a suggestion like the Sagrada Familia, sponsored links to tour packages could appear. A spokesperson confirmed to The Information that the company is exploring how advertising might work in the product without compromising user trust.<\/p>\n<p>OpenAI CEO <a href=\"https:\/\/the-decoder.com\/openai-ceo-sam-altman-more-or-less-confirms-work-on-ai-search-engine\/\" rel=\"nofollow noopener\" target=\"_blank\">Sam Altman has previously called AI responses shaped by advertising a dystopian <\/a>future\u2014especially\u00a0if those recommendations draw on earlier, private conversations with the chatbot. Yet that appears to be precisely what OpenAI is now working on: <a href=\"https:\/\/the-decoder.com\/chatgpts-memory-could-turn-personal-details-into-ads-altman-once-called-dystopian\/\" rel=\"nofollow noopener\" target=\"_blank\">advertising powered by ChatGPT&#8217;s memory function<\/a>, which could tap into personal conversation histories for targeted ads.<\/p>\n<p>\t\t\t\tAI News Without the Hype \u2013 Curated by Humans<\/p>\n<p>\n\t\t\t\t\tAs a THE DECODER subscriber, you get ad-free reading, our weekly AI newsletter, the exclusive &#8220;AI Radar&#8221; Frontier Report 6\u00d7 per year, access to comments, and our complete archive.\t\t\t\t<\/p>\n<p>\t\t\t\t<a href=\"https:\/\/the-decoder.com\/subscription\/\" class=\"inline-block text-white bg-(--heise-primary) mt-3 hover:bg-blue-800 focus:ring-4 focus:outline-none focus:ring-blue-300 font-medium rounded-sm w-full sm:w-auto  pl-3 pr-3 py-2.5 text-center newsletter-submit-button hover:no-underline\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t\t\tSubscribe now\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"OpenAI&#8217;s advertising plans for ChatGPT are taking shape. According to The Information, employees are discussing various ad formats&hellip;\n","protected":false},"author":2,"featured_media":202869,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,4193,85,46,1748,125],"class_list":{"0":"post-202868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-chatgpt","12":"tag-il","13":"tag-israel","14":"tag-openai","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/202868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=202868"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/202868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/202869"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=202868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=202868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=202868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}