announced last week<\/a>, is aimed at heading off the DIYers who have assembled their own integrations using model context protocol, or MCP, according to Kris Billmaier, GM and EVP of Agentforce Sales at Salesforce. Think of MCP as a kind of API layer for wiring AI models to tools and data.<\/p>\nKeenan wrote that Salesforce users have been building their own MCP servers using OpenAI\u2019s Apps SDK and exposing Salesforce data to various frontier LLMs in the bargain. That puts the company’s data outside the governance and usage metering of Salesforce.<\/p>\n
\u201cThe thing that I worry about, and what I wanted to get ahead of, was homegrown MCP servers from customers just spitting out data to OpenAI around the trust boundary,\u201d Billmaier told Keenan. \u201cAnd with this, we\u2019re actually kind of being full of our destiny as we think about other players emerging in this space.\u201d<\/p>\n
In its announcement, Salesforce called the ChatGPT integration \u201cthe end of the cut and paste workflow.\u201d It said ChatGPT will now work like a user interface for Salesforce.<\/p>\n
\u201cYou can simply ask, \u2018Show me my new uncontacted leads,\u2019 and the app in ChatGPT pulls a live, interactive list directly from Salesforce. No searching, no filtering, just the answer you need exactly when you need it,\u201d Salesforce wrote.<\/p>\n
Salesforce said that its Agentforce Sales app in ChatGPT can prioritize the highest-quality leads for any particular moment based on lead score, pipeline health and \u201cexternal context such as market or news signals to surface the right lead for that moment in time.\u201d<\/p>\n
The Agentforce Sales app will also take over the nurturing of low-priority leads to let humans focus on the big targets, and update the CRM after a call to reflect the status of the deal.<\/p>\n
When using the integration, Agentforce Trust Layer protects proprietary data, which is also governed by the company’s security standards, Salesforce said. ChatGPT respects existing permissions and only accesses information the user already has access to in the connected app, Salesforce noted.<\/p>\n
Talking with Keenan, Salesforce also took on the question of how this integration relates to Salesforce\u2019s productivity app Slack, which after Dreamforce was expected to take on a more prominent role in its AI strategy.<\/p>\n
Nick Johnston, senior vice president of strategic partnerships at Salesforce, said in this case, the OpenAI integration will help an individual worker, while Slack is built for when that worker needs to talk with and decide on the next steps with their team.<\/p>\n
\u201cWe are seeing tools like ChatGPT today being very much the single player experiences,\u201d Johnston told Keenan. \u201cPeople are working in these tools to help themselves. Slack is multiplayer experience. If you think about where people are doing work with teams, with multiple groups, cross functional organization, plus bringing in agents from all different tools\u2014that is where Slack shines. None of these AI tools are doing that yet.\u201d \u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"Salesforce users running Agentforce with ChatGPT Enterprise or Edu can now update CRM data directly from the bot,…\n","protected":false},"author":2,"featured_media":203098,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":{"0":"post-203097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-il","12":"tag-israel","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/203097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=203097"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/203097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/203098"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=203097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=203097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=203097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}