{"id":217275,"date":"2026-01-02T22:05:09","date_gmt":"2026-01-02T22:05:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/217275\/"},"modified":"2026-01-02T22:05:09","modified_gmt":"2026-01-02T22:05:09","slug":"apple-leans-deeper-into-fitness-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/217275\/","title":{"rendered":"Apple Leans Deeper Into Fitness in 2026"},"content":{"rendered":"\n<p class=\"yf-7hmkaz\">This article first appeared on <a href=\"https:\/\/www.gurufocus.com\/news\/4092695\/apple-leans-deeper-into-fitness-in-2026?utm_source=yahoo_finance&amp;utm_medium=syndication&amp;utm_campaign=headlines&amp;r=caf6fe0e0db70d936033da5461e60141\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:GuruFocus;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">GuruFocus<\/a>.<\/p>\n<p class=\"yf-7hmkaz\">Apple (<a class=\"link \" href=\"https:\/\/finance.yahoo.com\/quote\/AAPL\" data-ylk=\"slk:NASDAQ:AAPL;elm:context_link;itc:0;sec:content-canvas\" rel=\"nofollow noopener\" target=\"_blank\">NASDAQ:AAPL<\/a>)<a href=\"https:\/\/seekingalpha.com\/news\/4536327-cook-commits-to-health-and-well-being-as-apple-watch-adds-new-programs-to-fitness\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:is starting 2026 by leaning into something;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"> is starting 2026 by leaning into something<\/a> Tim Cook genuinely seems to care about: helping people actually stick with healthier habits.<\/p>\n<p class=\"yf-7hmkaz\">This time, it&#8217;s through Fitness+. Apple is rolling out a simple 4-week reset program in January that mixes strength, HIIT, and yoga. It&#8217;s clearly designed for people who fall off their routines after the holidays and need a gentle push to get moving again. Apple&#8217;s also freshening things up with new music-driven workouts featuring artists like Karol G and Bad Bunny in February.<\/p>\n<p class=\"yf-7hmkaz\">Apple says its data backs this up. More than 60% of Apple Watch users increased their exercise time early in January, and most didn&#8217;t quit when Quitter&#8217;s Day hit. A lot of them kept going into February and March.<\/p>\n<p class=\"yf-7hmkaz\">Fitness+ now runs in 48 regions and sits inside Apple&#8217;s Services business, which brought in $28.75 billion last quarter. At $9.99 a month, Apple isn&#8217;t just selling workouts. It&#8217;s trying to build habits people actually keep.<\/p>\n","protected":false},"excerpt":{"rendered":"This article first appeared on GuruFocus. Apple (NASDAQ:AAPL) is starting 2026 by leaning into something Tim Cook genuinely&hellip;\n","protected":false},"author":2,"featured_media":65870,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[670,1522,589,85,46,125],"class_list":{"0":"post-217275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-apple-watch","10":"tag-fitness","11":"tag-il","12":"tag-israel","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/217275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=217275"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/217275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/65870"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=217275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=217275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=217275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}