{"id":225146,"date":"2026-01-07T09:58:09","date_gmt":"2026-01-07T09:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/225146\/"},"modified":"2026-01-07T09:58:09","modified_gmt":"2026-01-07T09:58:09","slug":"comprehension-of-samsung-bespoke-ai-2026-samsung-global-newsroom","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/225146\/","title":{"rendered":"Comprehension of Samsung Bespoke AI 2026 \u2013 Samsung Global Newsroom"},"content":{"rendered":"

Samsung Electronics today outlined its vision for Digital Appliances (DA) Business to enable better living \u2014 as well as the key strategies driving this initiative \u2014 during its Deep Dive session at CES 2026<\/a> in Las Vegas, Nevada. The outline for the company\u2019s vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.<\/p>\n

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung\u2019s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into \u201cHome Companions.\u201d<\/p>\n

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users\u2019 daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfill the role of a true Home Companion.<\/p>\n

\u201cSamsung\u2019s ultimate goal is to enable a better living through Bespoke AI,\u201d said Cheolgi Kim. \u201cThrough our extensive ecosystem that connects devices across DX products \u2014 including mobile phones and TV \u2014 and our appliances\u2019 unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.\u201d<\/p>\n

Regional Strategies Powering Global Growth<\/p>\n

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.<\/p>\n

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,1<\/a> advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.<\/p>\n

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.<\/p>\n

\u201cAt Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,\u201d said EVP Moon. \u201cAs such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.\u201d<\/p>\n

Expanding the Role of AI in Everyday Life<\/p>\n

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.<\/p>\n

\"\"<\/p>\n

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