{"id":228416,"date":"2026-01-09T03:43:10","date_gmt":"2026-01-09T03:43:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/228416\/"},"modified":"2026-01-09T03:43:10","modified_gmt":"2026-01-09T03:43:10","slug":"rebrand-shows-obsessive-need-for-recognition-columns","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/228416\/","title":{"rendered":"Rebrand shows obsessive need for recognition | Columns"},"content":{"rendered":"<p>The photo shows workers adding new signage to the Kennedy Center in Washington. This happened after the center\u2019s Trump-handpicked board voted to expand the national performing arts center\u2019s official name, which, by law they have no authority to do.<\/p>\n<p>The federal legislation that created the Kennedy Center forbade any changes or alterations to the monument, created especially to honor the late President John F. Kennedy.<\/p>\n<p>kAm|@?F&gt;6?ED[ 2?5 ?2E:@?2= &gt;@?F&gt;6?ED \ud83d\ude15 A2CE:4F=2C[ 2C6 &gt;@C6 EJA:42==J 56D:8?2E65 E@ 9@?@C :?5:G:5F2=D H9@ 92G6 &gt;256 2 =:76E:&gt;6 4@&gt;&gt;:E&gt;6?E @C H9@D6 A2DD:@? 2?5 677@CED @? 3692=7 @7 2 H@CE9J 42FD6 8@ H6== 23@G6 E96 ?@C&gt;]k^Am<\/p>\n<p>kAm$49@@=D[ 7@C 6I2&gt;A=6[ H:== ?2&gt;6 2E9=6E:4 724:=:E:6D E@ 9@?@C 8C62E 4@2496D] r:E:6D 2?5 E@H?D H:== 9@?@C E96:C DE2?5\\@FE 4:E:K6?D 3J ?2&gt;:?8 2 A2C&lt; @C 2 DEC66E 27E6C E96&gt;]k^Am<\/p>\n<p>kAm(92E \ud83d\ude00 C2C6[ 24EF2==J ?@?\\6I:DE6?E[ \ud83d\ude00 E96 ?2&gt;:?8 @7 2 &gt;@?F&gt;6?E 27E6C D@&gt;6@?6 H9@ \ud83d\ude00 DE:== =:G:?8[ 2?5 92D 366? =2C86=J :?5:776C6?E E@ E92E 7@C H9:49 E96 &gt;@?F&gt;6?E H2D 4@?DECF4E65]k^Am<\/p>\n<p>kAm!C6D:56?E %CF&gt;A[ 3J 9:D @H? 25&gt;:DD:@?[ :8?@C65 E96 z6??65J r6?E6C \ud83d\ude15 9:D 7:CDE E6C&gt;[ 2?5 \ud83d\ude15 E96 A2DE J62C[ 92D &gt;256 :E 9:D 3FD:?6DD E@ EFC? :E 7C@&gt; 2 ?@?\\A2CE:D2?[ ?2E:@?2==J C64@8?:K65 DJ&gt;3@= @7 6I46==6?46 :?E@ @?6 &gt;@C6 @7 9:D A6CD@?2= A=2JE9:?8D]k^Am<\/p>\n<p>kAm%9:D A2DE DAC:?8[ x 925 2? @AA@CEF?:EJ E@ ;F586 2 &gt;FD:4 76DE:G2= 2E 2 362FE:7F= A6C7@C&gt;:?8 2CED 46?E6C 2E %:&gt;36C=2?6 #68:@?2= w:89 $49@@=] %96 2F5:E@C:F&gt; \ud83d\ude00 ?2&gt;65 \ud83d\ude15 9@?@C p?E9@?J s:q2CE@=@&gt;6@[ 7@C&gt;6C s:C64E@C @7 |FD:4 7@C E96 D49@@= 5:DEC:4E[ 2?5 E96? &gt;2?286C @7 E96 2CED 46?E6C]k^Am<\/p>\n<p>kAmxE &gt;256 &gt;6 D&gt;:=6[ 3642FD6 %@?J H2D 2 8@@5 7C:6?5 2?5 2 C6&gt;2C&lt;23=6 &gt;FD:4 E62496C] w6 H2D E96 5C:G:?8 7@C46 369:?5 E96 4C62E:@? @7 E9:D 7:?6 A6C7@C&gt;2?46 G6?F6] p?5 96 H2D 2? :?G2=F23=6 C6D@FC46 7@C &gt;6 H96? 56D:8?:?8 E96 ?6H 2F5:E@C:F&gt; 2E |6E9F6? w:89 $49@@=]k^Am<\/p>\n<p>kAm%92E ?6H 2F5:E@C:F&gt; H2D ?2&gt;65 E@ 9@?@C pCE9FC }:49@=D@?[ 7@C&gt;6C AC:?4:A2= @7 |6E9F6? w:89 $49@@= 2D H6== 2D 2? 2DD:DE2?E DFA6C:?E6?56?E @7 D49@@=D] x H2D 566A=J A=62D65 E@ D66 E92E C64@8?:E:@?]k^Am<\/p>\n<p>kAm|C] }:49@=D@? H2D 2D DE2F?49 2 DFAA@CE6C @7 E96 A6C7@C&gt;:?8 2CED AC@8C2&gt;D 2D 2?J@?6] x 5@?\u2019E C642== 6G6C 92G:?8 2 A6C7@C&gt;2?46 H:E9@FE \u201c|C] }:4&lt;\u201d 36:?8 AC6D6?E] w6 42&gt;6 E@ 6G6CJ 32?5 6G6?E[ 2E E96 D49@@= @C ?@E]k^Am<\/p>\n<p>kAmtG6CJ D9@H @C 4@?46CE[ 96 H@F=5 42== &gt;6 29625 E@ =6E &gt;6 @H E96 E:&gt;6 2?5 =@42E:@?[ 2?5 x @H 96 5:5 E96 D2&gt;6 7@C E96 DA@CED E62&gt;D E@@] x 42? DE:== D66 9:&gt; DEC:5:?8 24C@DD 2 7:6=5 E@ @FC H2C&gt;\\FA 2C62 \ud83d\ude15 9:D EC256&gt;2C&lt; ?2GJ 3=2K6C 2?5 &lt;92&lt;: D=24 D&gt;:=6[ 6IE6?5:?8 9:D 36DE H:D96D E@ E96 32?5]k^Am<\/p>\n<p>kAm%92E H2D &gt;@C6 E92? H@CE9J @7 2 A=2BF6] ~E96C D:8?:7:42?E ?2&gt;6D 7C@&gt; |6E9F6?\u2019D A2DE \u2013 %6??6J[ $62C=6D[ 2?5 }6G:?D \u2013 2== &gt;256 D:8?:7:42?E 4@?EC:3FE:@?D[ 2?5 5@?2E65 F?DA2C:?8=J E@ E96:C 4@&gt;&gt;F?:EJ] }@CE9 p?5@G6C 92D :ED :&gt;A@CE2?E ?2&gt;6D E@@ \u2013 ~D8@@5[ $E6G6?D[ qC25DEC66E[ z:EEC6586[ p??:6 $2C86?E]k^Am<\/p>\n<p>kAmqFD:?6DD6D 2?5 3FD:?6DD =6256CD EJA:42==J ?2&gt;6 E96:C 4@&gt;A2?:6D 27E6C E96&gt;D6=G6D] xE\u2019D A2CE @7 E96:C 3C2?5 2?5 E96:C &gt;2C&lt;6E:?8] }@3:=:EJ 92G6 FD65 E96:C 72&gt;:=J ?2&gt;6D 7@C E96:C 6DE2E6D[ 2D E9@D6 ?2&gt;6D EJA:42==J 42CC:65 86?6C2E:@?D @7 72&gt;:=J 9:DE@CJ]k^Am<\/p>\n<p>kAm}@E23=6 AC:G2E6 AC@A6CE:6D[ E@@[ 42? 36 ?2&gt;65 27E6C E96:C @44FA2?ED] w2&gt;&gt;@?5 r2DE=6[ \ud83d\ude15 v=@F46DE6C[ @C $62C=6D r2DE=6 \ud83d\ude15 (:?592&gt;[ ?2&gt;65 3J 2?5 7@C E96:C @H?6CD^3F:=56CD]k^Am<\/p>\n<p>kAm}2E:@?2= &gt;@?F&gt;6?ED[ E9@F89[ 42CCJ H:E9 E96&gt; 2 D6?D6 @7 ?2E:@?2= AC:56 E92E 6IE6?5D H6== 36J@?5 AC:G2E6 @H?6CD9:A @C 4@CA@C2E6 3C2?5] %96J 2C6 4C62E65 3J E96 7656C2= 8@G6C?&gt;6?E[ 2?5 56D:8?65 E@ C64@8?:K6 ECF=J D:8?:7:42?E 249:6G6&gt;6?ED @7 E96 9@?@C66D]k^Am<\/p>\n<p>kAm%96 us# |6&gt;@C:2= @44FA:6D D6G6? 24C6D @7 =2?5 2=@?8 E96 %:52= q2D:?[ 2 362FE:7F= 4@==64E:@? @7 C@@&gt;D[ D4F=AEFC6D[ 2?5 H2E6CH2JD 4@?DECF4E65 =@?8 27E6C 9:D 562E9 2?5 565:42E65 \ud83d\ude15 `hhf 3J !C6D:56?E r=:?E@?]k^Am<\/p>\n<p>kAmpD H2D E@=5 E@ FD 3J 2 sr E@FC 8F:56 J62CD 28@[ !C6D:56?E #@@D6G6=E 82G6 :?DECF4E:@?D E92E[ :7 2 &gt;6&gt;@C:2= H2D 4C62E65 7@C 9:&gt;[ :E H2D E@ 36 ?@ 3:886C E92? 9:D 56D&lt;] %92E H:D9 H2D @3G:@FD=J :8?@C65[ E@ @FC ?2E:@?2= 36?67:E]k^Am<\/p>\n<p>kAmr@?D:56C:?8 |C] %CF&gt;A\u2019D ?@E6H@CE9J =24&lt; @7 4@?EC:3FE:@? \ud83d\ude15 2?J 7@C&gt; E@ E96 2CED[ E9:D \u201cC6?2&gt;:?8\u201d DEC@?8=J DF886DED E92E 9:D 9@DE:=6 E2&lt;6@G6C @7 E96 z6??65J r6?E6C[ 7@==@H65 3J 2 C2A:5 D=2AA:?8 @7 9:D ?2&gt;6 @? 3F:=5:?8[ :&gt;A=J[ 2D 2 ADJ49@=@8:DE &gt;:89E D2J[ 6:E96C 2? @3D6DD:G6 ?665 7@C C64@8?:E:@? @C 2 C62=:K2E:@? E92E 96\u2019D F?=:&lt;6=J E@ 62C? 2 ?2E:@?2= &gt;@?F&gt;6?E @? 9:D @H? &gt;6C:ED[ @C A@DD:3=J 3@E9]k^Am<\/p>\n<p>Tom Walters is a retired music teacher and school arts administrator. He retired as Fine Arts Director for the Methuen Public Schools, and is a past president of the MA Music Educators Association. He lives in Londonderry, and has a blog: <a href=\"http:\/\/imthinkingno.com\" rel=\"nofollow noopener\" target=\"_blank\">imthinkingno.com<\/a>. Reach him at <a href=\"https:\/\/www.eagletribune.com\/opinion\/columns\/rebrand-shows-obsessive-need-for-recognition\/mailto:tomwalters729@gmail.com\" rel=\"nofollow noopener\" target=\"_blank\">tomwalters729@gmail.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The photo shows workers adding new signage to the Kennedy Center in Washington. This happened after the center\u2019s&hellip;\n","protected":false},"author":2,"featured_media":228417,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[163,85,46,124653,17789,124654,543,238,8660,1032],"class_list":["post-228416","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-il","tag-israel","tag-john-f-kennedy-center-for-the-performing-arts","tag-massachusetts","tag-methuen","tag-nutrition","tag-politics","tag-politics-of-the-united-states","tag-united-states"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/228416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=228416"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/228416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/228417"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=228416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=228416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=228416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}