{"id":228897,"date":"2026-01-09T10:03:04","date_gmt":"2026-01-09T10:03:04","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/228897\/"},"modified":"2026-01-09T10:03:04","modified_gmt":"2026-01-09T10:03:04","slug":"chinese-automaker-xpeng-touts-ai-pivot-in-face-of-fierce-competition","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/228897\/","title":{"rendered":"Chinese automaker Xpeng touts AI pivot in face of fierce competition"},"content":{"rendered":"<p>GUANGZHOU, China, Jan 9 (Reuters) &#8211; Chinese automaker Xpeng <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/9868.HK\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(9868.HK), opens new tab<\/a> said it wanted to become better known as a \u201cphysical AI\u201d company rather than just a carmaker, as it gears up to launch street trials of robotaxis and start mass producing humanoid robots later this year.<\/p>\n<p>Robots and autos are the core of physical artificial intelligence and share a wide range of existing sensor tech and other hardware. Automakers, for example, are creating robots to automate warehouse and factory tasks.<\/p>\n<p data-testid=\"promo-box\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__base__o--Cl body-module__small_body__gOmDf article-body-module__promo-box__hVl8h\"> Sign up  <a data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/chinese-automaker-xpeng-touts-ai-pivot-face-fierce-competition-2026-01-09\/undefined?location=article-paragraph&amp;redirectUrl=%2Fbusiness%2Fautos-transportation%2Fchinese-automaker-xpeng-touts-ai-pivot-face-fierce-competition-2026-01-09%2F\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\" rel=\"nofollow noopener\" target=\"_blank\">here.<\/a><\/p>\n<p>He Xiaopeng, founder and CEO of the company &#8211; one of China&#8217;s best-selling electric vehicle startups and a Volkswagen <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/VOWG.DE\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(VOWG.DE), opens new tab<\/a> partner &#8211; on Thursday said that with automakers facing intense competition, integrated AI capabilities with XPeng&#8217;s in-house &#8220;Turing&#8221; AI chip will give it an advantage.<\/p>\n<p>\u201cXPeng definitely does not want to become a car company that simply sells hardware cheaply,&#8221; he said at an event in Guangzhou. &#8220;We want to become a global technology company, a company with strong differentiation.<\/p>\n<p>The effort to reposition itself echoes similar efforts by Elon Musk&#8217;s Tesla <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/TSLA.O\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(TSLA.O), opens new tab<\/a> to expand into making humanoid robots and robotaxis as part of a sharp rise in the use of AI globally.<\/p>\n<p>Underlining growing interest in physical AI, chip technology company Arm Holdings told Reuters this week that it had reorganized to create a physical AI unit to expand its presence in the robotics market.<\/p>\n<p>Another Chinese automaker, Li Auto <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/2015.HK\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(2015.HK), opens new tab<\/a> in 2023 unveiled a repositioning towards AI, with founder Li Xiang saying that it had invested more than 6 billion yuan ($859.1 million) in AI models, computing power and infrastructure annually.<\/p>\n<p>Xpeng\u2019s shift also comes as China\u2019s auto market, the world\u2019s largest, has been embroiled in a years-long price war that has hurt profits.<\/p>\n<p>Xpeng&#8217;s He unveiled four revamped car models at the Guangzhou event, emphasizing new software features including 3D navigation systems, advanced hazard alerts beyond the immediate line of sight and improvements in autonomous driving systems.<\/p>\n<p>He said Xpeng has also been hiring and investing in developing autonomous driving and humanoid robots centred on its in-house AI capabilities. The company will begin mass production of humanoid robots in the second half of 2026 and will begin street trials of robotaxis \u201cvery soon,\u201d He said.<\/p>\n<p>Xpeng recorded a net loss of 380 million yuan in the third quarter and He previously said he expected to break even by the end of 2025.<\/p>\n<p data-testid=\"SignOff\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__extra_small__8Buss body-module__full_width__kCIGb body-module__extra_small_body__Bfz20 sign-off-module__text__LQAMP\">Reporting by David Kirton in Guangzhou, Additional reporting by Zhang Yan in Shanghai; Editing by Brenda Goh and Thomas Derpinghaus<\/p>\n<p data-testid=\"Body\" dir=\"ltr\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__base__o--Cl body-module__small_body__gOmDf article-body-module__element__5eCce article-body-module__trust-badge__5mS3f\">Our Standards: <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.thomsonreuters.com\/en\/about-us\/trust-principles.html\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__medium__2Rl30 text-module__small__sph8i link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">The Thomson Reuters Trust Principles., opens new tab<\/a><\/p>\n<p><a href=\"https:\/\/www.reutersagency.com\/en\/licensereuterscontent\/?utm_medium=rcom-article-media&amp;utm_campaign=rcom-rcp-lead\" target=\"_blank\" dir=\"ltr\" class=\"button-module__link__A3sD0 button-module__secondary__70gBu button-module__round__QDFgq button-module__w_auto__Sem-F\" data-testid=\"LicenceContentButton\" rel=\"nofollow noopener\">Purchase Licensing Rights<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"GUANGZHOU, China, Jan 9 (Reuters) &#8211; Chinese automaker Xpeng (9868.HK), opens new tab said it wanted to become&hellip;\n","protected":false},"author":2,"featured_media":228898,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,115594,117377,343,344,337,115601,123703,2953,116113,81874,123704,124857,115592,115885,31271,118284,115886,66026,116137,116136,116138,115624,115617,124860,116139,115623,115632,115909,115907,124079,124077,116888,115621,115631,115616,116143,115622,115626,115615,115593,124859,124858,123705,28135,115603,115595,116833,10185,85,46,115600,115895,123864,124854,124856,123700,123701,123869,123699,124855,116132,920,125,116140,3731,116418,123870,123702,123866,116109,208,116568],"class_list":["post-228897","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-amers","tag-arti","tag-artificial-intelligence","tag-artificialintelligence","tag-asia","tag-asxpac","tag-aut","tag-auto","tag-bact","tag-biz","tag-carm","tag-carm1","tag-ceeu","tag-cmpny","tag-cn","tag-cprod","tag-cycs","tag-de","tag-destabn","tag-destabx","tag-destbnx","tag-destdnp","tag-deste","tag-destef-technology-disrupted","tag-destfun","tag-desto","tag-destoil","tag-destousbsm","tag-destoustcm","tag-destpco","tag-destpcu","tag-destpen","tag-destpsc","tag-destrbn","tag-destrnp","tag-destseabs","tag-destu","tag-destucdptest","tag-destz","tag-easia","tag-eftechnology-disrupted","tag-ehveh","tag-eleav","tag-emea","tag-emrg","tag-europ","tag-ezc","tag-gen","tag-il","tag-israel","tag-namer","tag-publ","tag-ratiadas-av-safety","tag-ratichina-strategy","tag-ratielectric-battery","tag-ratielectrification-zero-emmision","tag-ratiev-strategy","tag-ratiproducts","tag-ratisustainable-ev-supply-chain","tag-repitechnology","tag-sci","tag-tech","tag-technology","tag-teeq","tag-tmt","tag-topicenergy-transition","tag-topicrati-strategy","tag-topicrati-supply-chain-manufacturing","tag-topicrati-technology","tag-topicworld-china-slug","tag-us","tag-weu"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/228897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=228897"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/228897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/228898"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=228897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=228897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=228897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}