By Zaheer Kachwala and Aditya Soni<\/p>\n
Jan 12 (Reuters) – Apple<\/a> will use Google’s Gemini models for its revamped Siri coming later this year under a multi-year deal that deepens the tech \u200bgiants’ alliance in the artificial intelligence<\/a> era and bolsters Alphabet’s position in the race against OpenAI<\/a>.<\/p>\n The \u200cdeal announced Monday marks a major vote of confidence for Google. Its technology already drives much of Samsung’s “Galaxy AI,” but the Siri \u200cdeal unlocks a large market with Apple’s installed base of more than two billion active devices.<\/p>\n “After careful evaluation, Apple determined Google’s AI technology provides the most capable foundation for Apple Foundation Models,” Google said, adding that its models will also power other future Apple Intelligence features.<\/p>\n Alphabet has been jostling with OpenAI for the Apple deal, the financial \u2060details of which were not disclosed.<\/p>\n The \u200ciPhone maker had in late 2024 rolled out ChatGPT into its devices, allowing the company’s Siri voice assistant to tap into the chatbot’s expertise to answer complicated questions.<\/p>\n Apple \u200dsaid there were no major changes to the ChatGPT integration at the time, while OpenAI did not respond to Reuters’ request for comment.<\/p>\n Monday’s tie-up will likely raise questions on OpenAI’s partnership with Apple. In response to Gemini 3, OpenAI CEO Sam \u200bAltman late last year reportedly issued a “code red” to push teams to accelerate development.<\/p>\n “Apple’s decision to use \u200cGoogle’s Gemini models for Siri shifts OpenAI into a more supporting role, with ChatGPT remaining positioned for complex, opt-in queries rather than the default intelligence layer,” said Parth Talsania, CEO of Equisights Research.<\/p>\n Google has been firing on all cylinders to counter OpenAI’s early lead in the industry by doubling down on frontier models, and image and video generation.<\/p>\n Apple has faced a series of setbacks on the AI front after being late to \u2060the race, with Siri’s upgrade getting delayed, top-level executive changes \u200band the initial rollout of its generative AI tools being met \u200bwith lukewarm reception.<\/p>\n The latest agreement builds on a years-long partnership that makes Google the default search engine on Apple devices – a lucrative arrangement that drives traffic for Google while generating \u200dtens of billions in \u2060annual revenue for Apple.<\/p>\n News of the deal helped power Alphabet’s market valuation above $4 trillion on Monday. The stock jumped 65% last year on growing investor optimism about its AI efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"By Zaheer Kachwala and Aditya Soni Jan 12 (Reuters) – Apple will use Google’s Gemini models for its…\n","protected":false},"author":2,"featured_media":234648,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[5472,670,6448,133,85,46,125],"class_list":["post-234647","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-alphabet","tag-apple","tag-apple-intelligence","tag-google","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/234647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=234647"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/234647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/234648"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=234647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=234647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=234647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}