J.Crew unveils its highly anticipated collection with U.S. Ski & Snowboard as part of a three-year partnership. Celebrating J.Crew\u2019s longstanding connection to mountain life and apr\u00e8s-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys. Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touchpoints, including a campaign featuring elite athletes and community-focused activations. Launching ahead of the Olympic season, when snow sports take center stage, the collection invites audiences everywhere to show their support for U.S. Ski & Snowboard and its athletes.<\/p>\n
J.Crew is an iconic American brand and internationally recognized omnichannel retailer known for its timeless style, quality craftsmanship, and modern approach to classic design. Rooted in a deep connection to personal style and self-expression, J.Crew offers thoughtfully designed women\u2019s, men\u2019s, and kids\u2019 collections that blend heritage with a point of view that feels relevant today. Serving as a destination for both everyday essentials and standout pieces, J.Crew creates clothing designed to fit seamlessly into everyday life.\u00a0<\/p>\n
The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard\u2019s official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.<\/p>\n
\u201cThis partnership is about more than outfitting athletes and fans, it\u2019s about celebrating U.S. Ski & Snowboard\u2019s commitment to athleticism, dedication, and excellence,\u201d said\u00a0Libby Wadle, Chief Executive Officer of J.Crew Group. \u201cWe\u2019re proud to spotlight the remarkable journeys of these athletes and build excitement around the sport as they head toward the Winter Games.\u201d<\/p>\n
Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, added, \u201cThis partnership brings together athletes, fans, and supporters through a shared sense of pride in U.S. Ski & Snowboard. By celebrating the passion and spirit behind the sports, we hope to inspire the next generation to see themselves on the mountain and believe in what\u2019s possible.\u201d<\/p>\n
The collection brings J.Crew\u2019s creative vision to life under the direction of its creative leaders. \u201cAlpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color,\u201d said\u00a0Olympia Gayot, Creative Director of Women\u2019s and Children\u2019s Design. \u201cSkiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We\u2019re excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport,\u201d added\u00a0\u00a0Brendon Babenzien, Creative Director of Men\u2019s.<\/p>\n
The collection debuts with a campaign spotlighting athletes to watch, including Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; Stifel U.S. Freeski Team member and X Games medalist Rell Harwood; Stifel U.S. Alpine Ski Team member, Olympian and World Cup medalist River Radamus; and Stifel U.S. Freestyle Team member, Olympian and world champion Tess Johnson; and Toyota U.S. Para Snowboard Team member, Paralympian and two-time world champion Zach Miller. It will come to life through community-focused activations at U.S. Ski & Snowboard events throughout the winter season.<\/p>\n
J.Crew and U.S. Ski & Snowboard will continue their partnership over the next three years, establishing a sustained presence designed to build momentum and impact over time.\u00a0\u201cJ.Crew and U.S. Ski & Snowboard\u2019s inaugural collection marks the true beginning of a long-term partnership that brings together J.Crew\u2019s timeless American style with the adventurous, warm, and performance-driven spirit of U.S. Ski & Snowboard.\u201d\u00a0\u00a0said\u00a0Kevin Ulrich, Chairman of J.Crew Group.\u00a0<\/p>\n
As part of this partnership, J.Crew is proud to support Share Winter Foundation, whose work is focused on expanding youth access to skiing and snowboarding and strengthening inclusion across winter sports.\u00a0<\/p>\n