\u201cAlright, alright, alright,\u201d the line McConaughey famously brought life to in 1993\u2019s Dazed and Confused, is no doubt the most notable audio trademark registered by the actor. Other successfully filed trademarks include a three-second video of the actor in front of a Christmas tree and a seven-second video of him standing on a porch. It doesn\u2019t seem the action was inspired by any incident of misuse in particular, instead suggesting the trademarks will help combat potential issue related to AI in the future.<\/p>\n \u201cMy team and I want to know that when my voice or likeness is ever used, it\u2019s because I approved and signed off on it,\u201d the actor told The Wall Street Journal in an email. \u201cWe want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.\u201d<\/p>\n Hollywood and artists everywhere have been rocked by AI as the technology has improved in recent years. Video game voice actors who are members of the Screen Actors Guild \u2013 American Federation of Television and Radio Artists (SAG-AFTRA) went on strike<\/a> in support of regulation for generative AI in July 2024 and concluded the strike<\/a> in June 2025. Avatar and Titanic mastermind James Cameron has been vocal about his concerns related to AI performances<\/a> as recently as last month, saying the idea of performances generated from scratch was \u201chorrifying.\u201d<\/p>\n McConaughey and other actors already have some protection from AI misuse as the technology is increasingly used to pull from their likenesses without permission. Kevin Yorn, one of the star\u2019s lawyers, admits he isn\u2019t sure how a challenge to one of his trademarks could play out.<\/p>\n \u201cI don\u2019t know what a court will say in the end,\u201d Yorn said. \u201cBut we have to at least test this.\u201d<\/p>\n<\/a>Matthew McConaughey. Photo by David Buono\/Icon Sportswire via Getty Images.<\/p>\n