{"id":239714,"date":"2026-01-15T16:49:08","date_gmt":"2026-01-15T16:49:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/239714\/"},"modified":"2026-01-15T16:49:08","modified_gmt":"2026-01-15T16:49:08","slug":"matthew-mcconaughey-trademarks-all-right-all-right-all-right-catchphrase-in-bid-to-beat-ai-fakes-movies","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/239714\/","title":{"rendered":"Matthew McConaughey trademarks \u2018All right, all right, all right\u2019 catchphrase in bid to beat AI fakes | Movies"},"content":{"rendered":"

Oscar-winning actor Matthew McConaughey<\/a> has trademarked his image and voice \u2013 including his famous catchphrase: \u201cAll right, all right, all right\u201d from the movie Dazed and Confused in an attempt to forestall unauthorised use by artificial intelligence.<\/p>\n

The Wall Street Journal reported<\/a> that McConaughey has had eight separate applications approved by the US Patent and Trademark Office in recent weeks, including film clips of the actor standing on a porch and sitting in front of a tree, and an audio clip of him saying: \u201cAll right, all right, all right\u201d.<\/p>\n

In a statement the actor said: \u201cMy team and I want to know that when my voice or likeness is ever used, it\u2019s because I approved and signed off on it. We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.\u201d<\/p>\n

\u2018You just gotta keep livin\u2019, man, L-I-V-I-N\u2019 \u2026 Rory Cochrane and Matthew McConaughey in Dazed and Confused. Photograph: ZUMA Press, Inc.\/Alamy<\/p>\n

AI-generated images of performers have become a key issue in the entertainment industry, with complaints over unauthorised use going back to at least 2023, when Tom Hanks warned fans<\/a> that his likeness was appearing in a dental-plan ad without his cooperation or permission.<\/p>\n

More recently the widespread use of digital body scans has sparked concerns over how the data will be used, with actor Olivia Williams calling for a \u201cnudity rider\u201d<\/a> to prevent inappropriate exploitation. The current outrage<\/a> over the manner in which X\u2019s Grok generative AI chatbot has been used to produce non-consensual sexualised images is adding to the sense of crisis.<\/p>\n

Along with fellow actor Michael Caine, McConaughey recently signed a deal with AI audio company ElevenLabs<\/a> to create an AI-generated version of his voice on a Spanish-language translation of his newsletter Lyrics of Livin\u2019. McConaughey is also an investor in ElevenLabs, which is valued at about $6.6bn.<\/p>\n

McConaughey\u2019s legal team say they do not have any specific complaints connected to the actor, but are aiming to establish more general protection. Jonathan Pollack, one of McConaughey\u2019s lawyers, said: \u201cIn a world where we\u2019re watching everybody scramble to figure out what to do about AI misuse, we have a tool now to stop someone in their tracks or take them to federal court.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Oscar-winning actor Matthew McConaughey has trademarked his image and voice \u2013 including his famous catchphrase: \u201cAll right, all…\n","protected":false},"author":2,"featured_media":239715,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":{"0":"post-239714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-il","12":"tag-israel","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/239714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=239714"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/239714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/239715"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=239714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=239714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=239714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}