{"id":240033,"date":"2026-01-15T20:42:07","date_gmt":"2026-01-15T20:42:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/240033\/"},"modified":"2026-01-15T20:42:07","modified_gmt":"2026-01-15T20:42:07","slug":"asc-nominated-for-2026-hpa-innovation-technology-award","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/240033\/","title":{"rendered":"ASC Nominated for 2026 HPA Innovation &#038; Technology Award"},"content":{"rendered":"<p>The HPA Awards Innovation &amp; Technology have announced the nominees for its 2026 ceremony, with the ASC receiving a nomination in the category of &#8220;Innovation in Production &amp; Capture&#8221; for the Society&#8217;s work on its Media Hash List. <\/p>\n<p>&#8220;The ASC Media Hash List (ASC MHL) defines the industry\u2019s first open, verifiable chain-of-custody for production media, ensuring every copy of every file is complete, correct and accountable from camera through post to archive,&#8221; says HPA on its website.<\/p>\n<p>&#8220;Built by the ASC Motion Imaging Technology Council (MITC), ASC MHL replaces ad-hoc checksum reports with a structured XML-based manifest and linked history that record each copy and verification event. This portable, append-only audit trail travels with the media, enabling any compliant tool to reproduce or extend another\u2019s verification without ambiguity.<\/p>\n<p>Already deployed on hundreds of productions, ASC MHL has dramatically reduced time lost to data-integrity investigations. Major studios such as Netflix and HBO have adopted it as their checksum manifest standard, while leading vendors\u2014including RED, ARRI, Pomfort, YoYotta, OffShoot, and Imagine Products\u2014have implemented native support.<\/p>\n<p>Its open-source reference implementation guarantees consistent behavior across systems and provides an accessible foundation for continued innovation. ASC MHL supports multiple hash algorithms, scales from on-set to cloud to archive, and preserves end-to-end traceability\u2014even across hybrid workflows.<\/p>\n<p>The result is a transparent, interoperable framework that transforms checksum verification from fragmented &#8216;plumbing&#8217; into a trusted production-infrastructure layer. By uniting camera manufacturers, software developers, and studios around a common integrity model, ASC MHL establishes a new global standard for trustworthy media movement\u2014one that replaces uncertainty with proof, manual re-verification with automation, and isolated reports with an enduring, auditable history of every file\u2019s journey.&#8221;<\/p>\n<p>Read the full list of 2026 HPA nominees below:<\/p>\n<p>Innovation in Pre-Production <\/p>\n<p>\nBria AI \u2013 GenAi Attribution Technology RivetAI, Inc. \u2013 RivetAI Yamdu \u2013 AI Script Breakdown and Management Add-On <\/p>\n<p>Innovation in Production &amp; Capture <\/p>\n<p>\nAmerican Society of Cinematographers \u2013 Media Hash ListCreamsource \u2013 Slyyd Lighting Control AppM\u00e9duse Inc. \u2013 Safe Guns Phase Synced Flash-Gun System <\/p>\n<p>Innovation in VFX, Virtual Production &amp; Animation <\/p>\n<p>\nFoundry \u2013 Nuke Stage Nerfstudio and Industrial Light &amp; Magic \u2013 Nerfstudio Volinga and XGRIDS \u2013 Virtual Production Pipeline <\/p>\n<p>Innovation in Post-Production <\/p>\n<p>\nAdobe \u2013 Generative Extend in Adobe Premiere Flawless \u2013 TrueSync Storj \u2013 Production Cloud <\/p>\n<p>Innovation in Distribution &amp; Audience Experience <\/p>\n<p>\nCineverse \u2013 CINESEARCH SyncWords Inc \u2013 LiveCore + Kobe Muxer V-Nova Studios \u2013 V-Nova PresenZ<\/p>\n<p>For more information on this year&#8217;s nominees, visit HPA&#8217;s <a href=\"https:\/\/hpaonline.com\/2025-2026-hpa-awards-nominee-descriptions\/?mc_cid=7919adc57f&amp;mc_eid=c0568aa67c\" target=\"_blank\" rel=\"nofollow noopener\">website<\/a>. Read <a href=\"https:\/\/theasc.com\/society\/ascmitc\/asc-media-hash-list\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a> for more information on the ASC Media Hash List.<\/p>\n","protected":false},"excerpt":{"rendered":"The HPA Awards Innovation &amp; Technology have announced the nominees for its 2026 ceremony, with the ASC receiving&hellip;\n","protected":false},"author":2,"featured_media":240034,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4155,81768,129333,5130,146,62357,85,7484,1720,46,16086,4178,126836,7298,68523,18186,125,44504],"class_list":["post-240033","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-4155","tag-capture","tag-checksum","tag-cloud","tag-entertainment","tag-hash","tag-il","tag-information","tag-innovation","tag-israel","tag-list","tag-media","tag-nominees","tag-pipeline","tag-post-production","tag-production","tag-technology","tag-virtual"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/240033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=240033"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/240033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/240034"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=240033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=240033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=240033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}