\n\tThe limited-edition doll draws directly from Viktor & Rolf\u2019s spring 2019 couture collection, translating a dramatic tulle and embroidered gown into miniature form walking the red \u2014 well, pink \u2014 carpet.<\/p>\n
\n\t\u201cWe have a longstanding fascination with dolls. Already as children, dolls functioned as ersatz runway fashion models that allowed us to dream and project our fashion fantasies into the world,\u201d said Viktor Horsting and Rolf Snoeren. \u201cThis dreamy sense of wonder has never quite left us.\u201d<\/p>\n
\n\tThe doll blends Viktor & Rolf\u2019s theatrical design with Disney<\/a> iconography and Mattel<\/a>\u2019s manufacturing heritage, positioning the product less as a toy than as a collectible object.<\/p>\n \n\tThe release coincides with the 75th anniversary of Disney\u2019s \u201cCinderella\u201d and reflects a broader strategy among entertainment and luxury brands to court adult collectors through design-driven collaborations and new uses for brand IP.<\/p>\n \n\tThe reinterpretation imagines Cinderella as a contemporary star on the red carpet, styled in a sculptural haute couture gown reading \u201cI came, I saw, I left early,\u201d coupled with a phone screen reading 11:59 p.m. The doll comes complete with a Viktor & Rolf-branded box.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tViktor & Rolf-branded box for the collaboration.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Mattel<\/p>\n \n\t\u201cThis collaboration with Disney Princess and Viktor & Rolf is a bold celebration of reinvention,\u201d said Mattel vice president of doll product design Robert Best. \u201cIt\u2019s a statement piece, a love letter to fashion, fantasy and fearless creativity.\u201d<\/p>\n \n\tDisney framed the project as part of its evolving approach to brand partnerships. \u201cOur bold collaborations with leading brands continue to push the boundaries of Disney\u2019s storytelling in fresh, culturally relevant ways,\u201d said Disney executive vice president of global brand commercialization Paul Gitter.<\/p>\n \n\tThe launch will be accompanied by a 30-minute documentary, \u201cDisney Princess: Create Your World \u2013 Mattel and Viktor & Rolf,\u201d which will bow March 24 on Hulu and ABC-owned platforms in the U.S.<\/p>\n \n\tThe doll retails for $125 and is available for presale from Tuesday.<\/p>\n","protected":false},"excerpt":{"rendered":"FASHION FAIRY TALE: Viktor & Rolf will be on the red carpet during Paris Fashion Week. Mattel is…\n","protected":false},"author":2,"featured_media":247447,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4550,146,85,46,44646,47174],"class_list":["post-247446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-disney","tag-entertainment","tag-il","tag-israel","tag-mattel","tag-viktor-rolf"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/247446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=247446"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/247446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/247447"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=247446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=247446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=247446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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