![\"Image](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/01\/aqua-vogue-business-story-inline%20copy%202.jpg\"\/)
<\/p>\n\u201cLuxury clients these days are a bit more reluctant to hype and are demanding on quality. In the world of niche fragrance, clients are understanding that loud performance doesn\u2019t always mean superactive quality. There is a new generation of clients understanding that quality lies in the ingredients and its extractions,\u201d says Bergamaschi, placing emphasis on the brand\u2019s olfactory techniques through in-store experiences and customer service, as well as collaborations with the likes of Italian luxury car manufacturer Maserati, French restaurant Le Petit Maison and British designer Samuel Ross.<\/p>\n
In 1916, Acqua di Parma\u2019s founder Baron Carlo Magnani created Colonia, a light fragrance doused with notes of lemon, lavender, rose, rosemary and patchouli, as a contrast to the powdery and floral French perfumes on the market at the time. That same scent remains a bestseller today, and has extended into a standalone collection of different variations, from musky and woody to fresh citrus.<\/p>\n
Another top performer is the Blu Mediterraneo collection, inspired by the charm of the Italian Mediterranean and named after Amalfi, Capri, Sicily and Panarea. \u201cWhat we\u2019re seeing from our clients, especially from younger demographics, is that they are playing around with the idea of layering their fragrances,\u201d says Bergamaschi.<\/p>\n
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The new limited-edition Colonia Profumo Millesimato fragrance from Acqua di Parma. Photo: Courtesy of Acqua di Parma<\/p>\n
In the last six years, the brand has acquired new audiences by way of Asia, the Middle East and North America, as consumers experimented across brands and fragrances during Covid. Sales are driven regularly by a younger clientele, and there\u2019s a balanced mix of genders interacting with the fragrances, which are two missions that Acqua di Parma has been steadily working toward by positioning itself as a gender-neutral fragrance brand in newer markets. In Europe, the brand is widely associated with masculinity, but Bergamaschi clarifies that its total demographic divide is 50-50.<\/p>\n
The big operation at hand is to bring Italy to other regions without becoming gimmicky. Bergamaschi has turned to hospitality, a universal language for Italians that can be easily translated anywhere. In 2022, Acqua di Parma opened its caf\u00e9 pop-up in Milan, followed by its Yellow Caf\u00e9 in Seoul in June 2025, and another temporary opening from September to November 2025 inside Bloomingdale\u2019s at Dubai Mall, which was a caf\u00e9 experience with Italian coffee in yellow and white ceramic cups, while each table was decorated with the brand\u2019s candles and diffusers.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cLuxury clients these days are a bit more reluctant to hype and are demanding on quality. In the…\n","protected":false},"author":2,"featured_media":247788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,43798,85,46,5345,13929],"class_list":{"0":"post-247787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-fragrance","10":"tag-il","11":"tag-israel","12":"tag-latest","13":"tag-lvmh"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/247787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=247787"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/247787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/247788"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=247787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=247787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=247787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}