{"id":247986,"date":"2026-01-20T11:57:10","date_gmt":"2026-01-20T11:57:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/247986\/"},"modified":"2026-01-20T11:57:10","modified_gmt":"2026-01-20T11:57:10","slug":"all-accor-transforms-blue-monday-into-blue-welldays-a-global-campaign-bringing-micro-doses-of-hollistic-wellness-into-everyday-life","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/247986\/","title":{"rendered":"ALL Accor transforms Blue Monday into Blue Welldays, a global campaign bringing micro-doses of hollistic wellness into everyday life"},"content":{"rendered":"

As January 19 approaches, traditionally considered the most depressing day of the year (Blue Monday),\u00a0ALL Accor,\u00a0Accor’s booking platform and loyalty\u00a0programme, highlights the\u00a0importance of well-being with\u00a0the launch of\u00a0Blue\u00a0Welldays: a 360\u00b0 campaign designed to inspire a more balanced approach to wellness. Through a curated ecosystem of content,\u00a0experiences\u00a0and collaborations – including an exclusive partnership with Paris Saint-Germain players sharing their wellness routines – the campaign invites audiences to\u00a0explore well-being in all its dimensions.\u00a0The initiative also includes the\u00a0Blue Corner\u00a0in Paris, a short-lived pop-up offering a moment of relaxation in the heart of the city, while highlighting ALL Accor’s global\u00a0wellness\u00a0offering across\u00a0more than 5,700 hotels in 110 countries, tailored to individual needs and lifestyles.\u00a0<\/p>\n

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BLUE WELLDAYS\u00a0\u00a0<\/p>\n

Rolled out internationally, the\u00a0Blue\u00a0Welldays\u00a0campaign invites audiences to care for both body and mind through wellness experiences available year-round via ALL.com.\u00a0The color blue\u00a0plays\u00a0a central role\u00a0throughout the campaign: far from evoking melancholy, it is reimagined as a symbol of calm, breathing and lightness, expressed through multiple shades to reflect the many ways of experiencing well-being with ALL Accor.\u00a0<\/p>\n

Born from the desire to\u00a0transform\u00a0Blue Monday\u00a0– a symbol of winter gloom – into a moment of collective care,\u00a0Blue\u00a0Welldays\u00a0reminds us that well-being is not limited to an exceptional escape, but is\u00a0part of the traveler’s everyday life, wherever they may be.\u00a0<\/p>\n

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This positioning also comes to life through a series of content and activations designed to bring calm and lightness into urban environments often associated with stress and intensity.\u00a0Paris Saint-Germain players\u00a0–\u00a0Marquinhos, Jo\u00e3o Neves, Warren Za\u00efre-Emery, Khvicha Kvaratskhelia and Illia Zabarnyi\u00a0– take part in\u00a0the initiative<\/a>\u00a0by sharing their personal wellness routines, highlighting the importance of physical and mental balance, even in high-performance environments.\u00a0<\/p>\n

These contents will be shared across\u00a0@ALL.Accor<\/a>\u00a0social media channels and supported by an Instagram giveaway, offering the chance to win selected wellness routines.\u00a0<\/p>\n

Discover the wellness routines of Marquinhos, Jo\u00e3o Neves, Warren Za\u00efre-Emery, Khvicha Kvaratskhelia and Illia Zabarnyi.<\/a>\u00a0<\/p>\n

In parallel, a series of immersive FOOH videos will reimagine iconic urban locations\u00a0–\u00a0typically associated with crowds, cold or tension\u00a0–\u00a0transforming them into spaces of calm and relaxation, immersed in shades of blue. The content will revisit the\u00a0Paris\u00a0subway,\u00a0Times Square\u00a0(New York) and\u00a0King’s Cross Station\u00a0(London).\u00a0<\/p>\n

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THE BLUE CORNER – A FREE POP-UP DEDICATED TO RELAXATION AND WELL-BEING\u00a0<\/p>\n

Paris | January 19\u201321, 2026\u00a0<\/p>\n

From January 19 to 21, 2026, the\u00a0Blue Corner\u00a0will take over the\u00a0forecourt of Saint-Lazare train station, offering an accessible\u00a0wellness escape open to all. Free 20-minute sessions – stackable and available upon registration – will invite visitors to discover a\u00a0selection\u00a0of immersive well-being experiences.\u00a0<\/p>\n

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BOOKING LINK<\/a>\u00a0<\/p>\n

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Designed as\u00a0a suspended moment in time, the pop-up offers\u00a0immersive micro-doses of wellness guided by industry experts, encouraging visitors to slow down and enjoy a moment of calm amid the fast pace of everyday life.\u00a0<\/p>\n

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On the\u00a0program:\u00a0<\/p>\n

Sensory Meditation:\u00a0A guided micro-escape in virtual reality, centered on conscious breathing. A few minutes to slow down, reconnect and soothe the mind.\u00a0<\/p>\n

Shiro Abhyanga Massage:\u00a0An Ayurvedic-inspired head massage focusing on the scalp,\u00a0neck\u00a0and shoulders. Performed by expert practitioners, this sensory ritual helps release tension and promotes deep relaxation.\u00a0<\/p>\n

Oxygen Bar:\u00a0A unique breathing experience combining enriched oxygen with subtle fragrances, guided by specialists to restore mental clarity,\u00a0energy\u00a0and focus.\u00a0<\/p>\n

Collagen & Energy Bar:\u00a0A moment of functional nutrition featuring hot beverages and creations enriched with collagen and superfoods, designed to support vitality and inner balance\u00a0–\u00a0in collaboration with\u00a048\u00a0Collagen\u00a0caf\u00e9.\u00a0
Accessible without reservation for participants attending wellness sessions.\u00a0<\/p>\n

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Practical information\u00a0<\/p>\n

January 19\u201321, 2026\u00a0\u00a0|\u00a0\u00a09:00 a.m.\u00a0–\u00a06:00 p.m.\u00a0
\ud83d\udccd\u00a0Saint-Lazare Station forecourt, Cour de Rome, 75008 Paris\u00a0<\/p>\n

BOOKING LINK<\/a>\u00a0<\/p>\n

Sessions are stackable: visitors may book a single 20-minute workshop or the full one-hour journey for a unique immersive experience.\u00a0<\/p>\n

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ALL ACCOR AND ITS COMMITMENT TO THE WORLD OF WELL-BEING\u00a0\u00a0\u00a0<\/p>\n

ALL Accor, Accor’s booking platform and loyalty program, supports its members on their journey toward well-being across\u00a0more than 5,700 hotels in over 110 countries worldwide.\u00a0The brand embraces\u00a0a holistic approach, viewing well-being as a natural\u00a0component\u00a0of every travel experience\u00a0–\u00a0whether for business trips, weekend\u00a0getaways\u00a0or extended stays.\u00a0<\/p>\n

This vision comes to life across\u00a0more than 45 brands available on ALL.com, including Raffles, SO\/, Sofitel,\u00a0MGallery, Novotel and\u00a0Rixos, and is built around essential pillars: sleep, nutrition, movement,\u00a0recovery\u00a0and mental health. With\u00a0nearly 2,000\u00a0hotels equipped with spas or fitness facilities, the\u00a0ALL Accor\u00a0ecosystem translates this wellness vision into accessible experiences for travelers around the world.\u00a0<\/p>\n

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CARING FOR YOURSELF, UNWINDING, RECONNECTING – WELLNESS EXPERIENCES AROUND THE WORLD\u00a0<\/p>\n

This wellness vision is deployed across the entire ALL Accor network\u00a0–\u00a0before, during and beyond the stay. From Paris and Los Angeles to Sydney, Bali,\u00a0Taghazout\u00a0and Le Touquet, travelers can immerse themselves in comprehensive wellness experiences combining treatments,\u00a0recovery\u00a0and movement, guided by experts.\u00a0Examples include the\u00a0Faena Hotel Miami Beach<\/a>, where wellness journeys feature energy treatments, shaman-led\u00a0rituals\u00a0and personalized guidance;\u00a0Fairmont\u00a0Taghazout\u00a0Bay<\/a>, which curates surf retreats at one of the region’s most iconic spots; and\u00a0Swiss\u00f4tel\u00a0Sydney,<\/a>\u00a0which invites guests to explore the city through guided run clubs.\u00a0<\/p>\n

By embracing evolving traveler expectations and emerging wellness habits, ALL Accor places well-being at the heart of the travel experience, in diverse and accessible forms available to all its members.\u00a0<\/p>\n

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*\u00a0(Global\u00a0Wellness\u00a0Institute).\u00a0<\/p>\n