{"id":249665,"date":"2026-01-21T09:32:21","date_gmt":"2026-01-21T09:32:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/249665\/"},"modified":"2026-01-21T09:32:21","modified_gmt":"2026-01-21T09:32:21","slug":"exclusive-chinas-xiaomi-transsion-slash-2026-smartphone-shipments-as-memory-crunch-bites","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/249665\/","title":{"rendered":"Exclusive | China\u2019s Xiaomi, Transsion slash 2026 smartphone shipments as memory crunch bites"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Chinese smartphone makers are bearing the brunt of a global memory crunch, slashing their 2026 shipment targets by tens of millions of units, according to industry supply chain sources.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Beijing-based smartphone and electric vehicle giant Xiaomi cut its latest shipment forecast for the year by between 10 and 70 million units in its guidance for upstream suppliers, a source said. This follows a target of 180 million units the company had set in the fourth quarter of last year, the source added.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Transsion, a Shenzhen-based budget handset maker, lowered its annual shipment target by 30 to 45 million units, having initially forecast an output of about 115 million, the source said.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">These targets will be adjusted depending on the market conditions, the source said, adding that \u201cTranssion and Xiaomi have been hit the hardest [by the rising memory costs]\u201d.<\/p>\n<p><img decoding=\"async\" alt=\"Customers shop for smartphones at an electronics store in Beijing. Photo: AFP\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/01\/9c9fcfd4-e3e8-41f1-aa06-62f04f42bac5_354075f5.jpg\" title=\"Customers shop for smartphones at an electronics store in Beijing. Photo: AFP\"\/>Customers shop for smartphones at an electronics store in Beijing. Photo: AFP<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The potential cutback in smartphone shipments comes amid smartphone makers\u2019 struggle with an unfolding \u201csupercycle\u201d in the global memory sector. The world\u2019s top three suppliers \u2013 Samsung Electronics, SK Hynix and Micron Technology \u2013 are shifting their capacity for artificial intelligence applications, resulting in a supply squeeze for consumer products.<\/p>\n","protected":false},"excerpt":{"rendered":"Chinese smartphone makers are bearing the brunt of a global memory crunch, slashing their 2026 shipment targets by&hellip;\n","protected":false},"author":2,"featured_media":249666,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[106998,5560,133350,133351,24990,7926,10248,85,46,133352,90114,321,13375,1523,16173,71979,125,133353,1524],"class_list":["post-249665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-ai-driven-demand","tag-beijing","tag-changxin-memory-technologies","tag-chinese-smartphone-makers","tag-electric-vehicle","tag-huawei-technologies","tag-idc","tag-il","tag-israel","tag-jiemian","tag-micron","tag-mobile","tag-oppo","tag-samsung","tag-shenzhen","tag-sk-hynix","tag-technology","tag-transsion","tag-xiaomi"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/249665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=249665"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/249665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/249666"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=249665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=249665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=249665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}