{"id":250483,"date":"2026-01-21T20:28:09","date_gmt":"2026-01-21T20:28:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/250483\/"},"modified":"2026-01-21T20:28:09","modified_gmt":"2026-01-21T20:28:09","slug":"berluti-launches-shadow-sneaker-campaign-featuring-three-iconic-men","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/250483\/","title":{"rendered":"Berluti Launches Shadow Sneaker Campaign Featuring Three Iconic Men"},"content":{"rendered":"

\n\tSHADOW WALK: Having skipped its traditional presentation<\/a> this season, Berluti<\/a> on Wednesday unveiled a new campaign for its Shadow sneaker with a cocktail event at the Lo Brutto Stahl contemporary art gallery during Paris Men\u2019s Fashion Week.<\/p>\n

\n\tDirected by Beda Achermann and photographed by Roe Ethridge, it features portraits of three men sporting the lightweight woven shoe: British actor, writer and director Rupert Everett; French chef Mory Sacko, and German bartender and man-about-town Charles Schumann.<\/p>\n

\n\t\u201cI wanted to capture three men, three complementary figures, to reveal the richness of a shared truth. They embody singular convictions and creative impulses that are uniquely their own. Beside them, the Shadow emerges as the natural ally of charismatic men,\u201d Achermann said.<\/p>\n

\n\tEverett, who is set to guest star in Season Two of Disney+ series \u201cRivals,\u201d\u00a0is pictured reading at home. Sacko, founder of the Michelin-starred restaurant Mosuke, is captured in his kitchen, while Schumann is photographed in his flagship bar in Munich.<\/p>\n

\n\tSince Jean-Marc Mansvelt took over as chief executive officer<\/a> of Berluti<\/a> in 2024, the LVMH Mo\u00ebt Hennessy Louis Vuitton<\/a>-owned brand has put the focus back on its core collections, with its ready-to-wear line functioning as an extension of the shoes<\/a>.<\/p>\n

\n\t\u201cIn line with the direction initiated over recent seasons, the house continues its evolution from a traditional fashion brand toward a luxury maison, stepping away from strict seasonality. As part of this ongoing strategy, the new direction has decided to move to a single annual presentation, which will take place in June 2026,\u201d it said.<\/p>\n","protected":false},"excerpt":{"rendered":"SHADOW WALK: Having skipped its traditional presentation this season, Berluti on Wednesday unveiled a new campaign for its…\n","protected":false},"author":2,"featured_media":250484,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[133651,146,20730,85,46,97898,50394],"class_list":["post-250483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-berluti","tag-entertainment","tag-footwear","tag-il","tag-israel","tag-lvmh-mou00ebt-hennessy-louis-vuitton","tag-shoes"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/250483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=250483"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/250483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/250484"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=250483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=250483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=250483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}