Apple leans into the rugged elegance and creative power of the new iPhone 17 Pro in its latest campaign, fronted by a cinematic spot from director Seb Edwards.<\/p>\n
Set to the classic ‘Come Rain or Come Shine’ by Connie Francis, the film blends behind-the-scenes grit with high-stakes artistry. The iPhone 17 Pro becomes more than a tool – it\u2019s a trusted partner for filmmakers chasing the shot, no matter the elements. Whether braving rain, dust, or chaos on set, the device takes the hits while capturing arresting footage.<\/p>\n
Seb\u2019s lens showcases the iPhone 17 Pro as both hero and workhorse, capturing the visceral energy of filmmaking while spotlighting the smartphone\u2019s new credentials. Engineered with a heat-forged aluminium body and flanked by Ceramic Shield 2 – now boasting 3x better scratch resistance – the device is built to survive where others flinch.<\/p>\n
But durability isn\u2019t the only headline. Apple\u2019s most cinematic camera system yet features a staggering 8x optical-quality zoom, pushing mobile filmmaking into uncharted territory. Dressed in a bold new Cosmic Orange finish, the iPhone 17 Pro doesn\u2019t just perform – it commands attention.<\/p>\n
With a cross-platform push spanning digital, cinema, broadcast and social, Apple is once again speaking directly to creatives who demand more from their tools – and aren\u2019t afraid to put them through hell to get the perfect frame.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple leans into the rugged elegance and creative power of the new iPhone 17 Pro in its latest…\n","protected":false},"author":2,"featured_media":25362,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[670,22617,22618,85,46,125],"class_list":["post-25361","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-apple-and-seb-edwards-put-iphone-17-pro-to-the-test-in-gritty","tag-cinematic-spot","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/25361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=25361"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/25361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/25362"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=25361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=25361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=25361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}