{"id":258754,"date":"2026-01-26T18:37:07","date_gmt":"2026-01-26T18:37:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/258754\/"},"modified":"2026-01-26T18:37:07","modified_gmt":"2026-01-26T18:37:07","slug":"karol-gs-reebok-announcement-generates-1-1-million-in-media-exposure","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/258754\/","title":{"rendered":"Karol G’s Reebok Announcement Generates $1.1 Million in Media Exposure"},"content":{"rendered":"

\n\tKarol G\u2019s relationship with Reebok<\/a> is already proving lucrative. The Colombian musician announced her new role as an ambassador for Reebok<\/a> through a TikTok post, generating $1.1 million in Media Impact Value (MIV) in 48 hours and increasing the brand\u2019s MIV by 239 percent, per data from Launchmetrics.<\/p>\n

\n\tAs global brand ambassador, Karol G will be featured in Reebok<\/a>\u2019s storytelling, content and upcoming global activations, including the new \u201cBorn Classic. Worn for Life.\u201d campaign.<\/p>\n

\t\t\t\t\t\t\"Karol<\/p>\n

\t\t\t\t\tKarol G in Reebok\u2019s \u201cBorn Classic. Worn for Life.\u201d campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Reebok<\/p>\n

\n\t\u201cI\u2019m so excited to join the Reebok family,\u201d Karol G said in a statement. \u201cI\u2019ve been wearing Reeboks for as long as I can remember, so becoming a global brand ambassador feels like a full-circle moment.\u00a0Reebok Classics\u00a0have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I\u2019ll get to be part of the brand\u2019s story and show the world how I take Reebok with me wherever I go.\u201d<\/p>\n

\t\t\t\t\t\t\"Karol<\/p>\n

\t\t\t\t\tKarol G in Reebok\u2019s \u201cBorn Classic. Worn for Life.\u201d campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Reebok<\/p>\n

\n\tMIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment.<\/p>\n

\n\tCelebrity-related marketing can create a major financial impact for brands. In another example, when Jaden Smith was named the first men\u2019s creative director<\/a> at Christian Louboutin, the Instagram post announcement generated $5.4 million in\u00a0media impact value\u00a0in 48 hours. During New York Fashion Week<\/a> last year, K-pop star Jung Kook and \u201cEmily in Paris\u201d star Lily Collins generated $825,000 in media exposure and $802,000 in MIV for Calvin Klein<\/a> through social media posts.<\/p>\n

\n\tWhen it comes to Reebok\u2019s celebrity connections, the athletic brand has also found a partner in Sofia Richie Grainge<\/a>, who has stepped out in and promoted the Reebok Classic AZ sneaker.<\/p>\n","protected":false},"excerpt":{"rendered":"Karol G\u2019s relationship with Reebok is already proving lucrative. The Colombian musician announced her new role as an…\n","protected":false},"author":2,"featured_media":258755,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,10854,75553,43441],"class_list":["post-258754","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-new-york-fashion-week","tag-reebok","tag-sneakers"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/258754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=258754"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/258754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/258755"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=258754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=258754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=258754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}