{"id":263988,"date":"2026-01-29T17:07:08","date_gmt":"2026-01-29T17:07:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/263988\/"},"modified":"2026-01-29T17:07:08","modified_gmt":"2026-01-29T17:07:08","slug":"hospitality-design-innovations-unveiled","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/263988\/","title":{"rendered":"Hospitality & Design Innovations Unveiled"},"content":{"rendered":"

\n\tMILAN \u2014 Salone del Mobile.Milano\u2019s<\/a> organizers have been on a focused trajectory since the easing of the COVID-19 pandemic, opening new avenues of growth for the fair and its exhibitors. This year\u2019s event will be no different.<\/p>\n

\n\tAt a press conference in Milan on Thursday, its president unveiled two new key initiatives dedicated to contract and hospitality. The 64th edition of the fair will open its doors at FieraMilano Rho trade grounds on April 21 and run until April 26 and will include two biennials \u2014 kitchen expo Euro Cucina and the International Bathroom Exhibition \u2014 as well as breakout designer debuts at the annual Salone Satellite curation.<\/p>\n

\n\tThe first new initiative is a narrative installation in the form of an imaginary hotel that is intended to showcase new possibilities for luxury hospitality decor. The project has been conceived by Maison Num\u00e9ro 20, the Parisian agency founded by Oscar Lucien Ono, a designer known for embracing Art Deco style who is considered a master of haute couture decoration.<\/p>\n

\n\tDubbed \u201cAurea, an Architectural Fiction,\u201d the installation will unfold in Pavilions 13-15 at the head of the fair.<\/p>\n

\n\tThe name Aurea recalls the Latin term \u201caureus\u201d which means golden, brilliant and also refers to the golden ratio, the mathematical concept and symbol of harmony and visual completeness.<\/p>\n

\n\t\u201cInside, the visitor becomes a traveler in this dreamlike hotel,\u201d Ono explained at the conference at Milan\u2019s Triennale museum, showcasing renderings of the different realms that include palatial suites and a smoking lounge. <\/p>\n

\t\t\t\t\t\t\"Maison<\/p>\n

\t\t\t\t\t\u201cAurea, an Architectural Fiction\u201d by Maison Num\u00e9ro 20.<\/p>\n

\t\t\t\t\t\t\t\t\tMaison Num\u00e9ro 20<\/p>\n

\n\tSalone del Mobile.Milano\u2019s<\/a> president Maria Porro underscored the importance of integrated architecture of content and exhibition itineraries, announcing the debut of\u00a0Salone Contract\u00a0in 2027. The master plan of the project\u00a0has been entrusted to\u00a0Rem Koolhaas\u00a0and\u00a0David Gianotten of international architecture and urbanism firm OMA.<\/p>\n

\n\t\u201cThis is a public experiment that touches hospitality and urban development,\u201d Porro said in a conversation with Gianotten, who explained that Salone Contract is a way to intertwine a variety of voices and creatives for projects worldwide.<\/p>\n

\n\tStarting in September 2026, the project will continue with an\u00a0international tour\u00a0of key markets, gradually building\u00a0an international audience. In 2027, Salone Contract will be present as\u00a0a structured, non-generalist exhibition, with\u00a0companies selected for their design<\/a> quality, industrial capacity and operational reliability.<\/p>\n

\n\tContract business has become a main driver of the interiors sector in recent times.<\/p>\n

\n\tAccording to a report published by Market Reports World, a research firm that provides industry reports, trends and forecasts, the surge in global urbanization has resulted in 94\u202fmillion new housing units delivered across developing nations from 2022 to 2024, spiking the need for interior design<\/a> services tied to new builds. In major cities, new residential developments accounted for 65 percent of professional interior design service use, the report said.<\/p>\n

\n\tSalone del Mobile<\/a>.Milano said that revenues generated by its exhibitors amounted to 69.85 billion euros, of which 20.34 billion euros is generated by exhibitors from outside of Italy.<\/p>\n

\t\t\t\t\t\t\"Salone<\/p>\n

\t\t\t\t\tA rendering of Salone Raritas designed by Milan and Rotterdam, Netherlands-based design studio Formafantasma.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Formafantasma<\/p>\n

\n\tIn November, Salone del Mobile<\/a>.Milano also revealed another initiative that will facilitate interaction between the worlds of collectible design and hospitality.<\/p>\n

\n\tA new exhibition space called Salone Raritas<\/a> will be dedicated to rare objects of design and will take center stage.<\/p>\n

\n\tThe space will be curated by the fair\u2019s cultural events adviser Annalisa Rosso and designed by Milan and Rotterdam, Netherlands-based design studio Formafantasma<\/a>\u00a0and\u00a0will include limited editions of design antiques and fine craftsmanship.<\/p>\n

\n\t\u201cIt\u2019s a place for\u00a0galleries of excellence and the international design supply chain\u00a0\u2014 architects, interior designers, developers, hospitality and contract professionals,\u201d the organization said in a statement, underscoring its efforts to bridge the gap between Italian producers and the B2B contemporary design market, as well as the residential and hospitality sectors in need of hallmark pieces. Dutch-New Zealander designer Sabine Marceli<\/a>s\u00a0will devise a\u00a0special project\u00a0that condenses light, matter and perception into a precise gesture, envisaged to leave a lasting impression.<\/p>\n

\t\t\t\t\t\t\"Sabine<\/p>\n

\t\t\t\t\tSabine Marcelis <\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of The Lake Como Edition<\/p>\n","protected":false},"excerpt":{"rendered":"MILAN \u2014 Salone del Mobile.Milano\u2019s organizers have been on a focused trajectory since the easing of the COVID-19…\n","protected":false},"author":2,"featured_media":263989,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[438,146,23770,85,46,68297],"class_list":{"0":"post-263988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-design","9":"tag-entertainment","10":"tag-furniture","11":"tag-il","12":"tag-israel","13":"tag-salone-del-mobile"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/263988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=263988"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/263988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/263989"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=263988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=263988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=263988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}