{"id":264546,"date":"2026-01-30T01:05:08","date_gmt":"2026-01-30T01:05:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/264546\/"},"modified":"2026-01-30T01:05:08","modified_gmt":"2026-01-30T01:05:08","slug":"korean-golf-club-announces-founding-sponsorship-with-plus-as-first-official-brand-partner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/264546\/","title":{"rendered":"Korean Golf Club announces founding sponsorship with PLUS as first official brand partner"},"content":{"rendered":"<p>NEW YORK and SEOUL \u2014 <a href=\"https:\/\/www.livgolf.com\/korean-golf-club\/\" rel=\"nofollow noopener\" target=\"_blank\">Korean Golf Club<\/a> of the LIV Golf League has announced a historic sponsorship with PLUS, marking the team\u2019s first official sponsorship since debuting their <a href=\"https:\/\/www.livgolf.com\/news\/iron-heads-gc-rebrands-as-korean-golf-club\" rel=\"nofollow noopener\" target=\"_blank\">new rebrand earlier this year<\/a>. PLUS branding will feature prominently across Korean Golf Club\u2019s 2026 player kits as the 2026 LIV Golf season kicks off February 4\u20137 at Riyadh Golf Club.<\/p>\n<p>\u201cThe strongest partnerships are built where brand prestige meets cultural authenticity,\u201d said Katie O\u2019Reilly, Executive Vice President and Head of Team Business Operations at LIV Golf. \u201cWhen teams align with brands that reflect the identity of their home markets, the result is a deeper, more meaningful connection with fans. PLUS embodies that alignment for Korean Golf Club, and we\u2019re excited to welcome them to LIV Golf.\u201d<\/p>\n<p>The multi-year sponsorship is PLUS\u2019s largest-ever commitment to men\u2019s professional golf. It is a continuation of Hanwha Group\u2019s legacy of supporting Korean golfers, while also incorporating purpose-driven components.\u00a0 Korean Golf Club and PLUS, as a joint brand of Hanwha Financial Affiliates, will support young golfers in developing long-term financial awareness, stability, and life planning alongside their athletic performance and growth.<\/p>\n<p>\u201cKorean Golf Club represents the future of Korean golf on a global stage, and through PLUS, we are proud to support not only elite performance, but the next generation of young golfers by helping them understand the importance of financial responsibility, life planning, and building a sustainable future beyond the game.\u201d said Chan-Hyuk Park, Executive Director of the PLUS division at Hanwha Life.<\/p>\n<p>Executives from LIV Golf and PLUS joined together for an in-person partnership ceremony earlier this month, alongside members of the new Korean Golf Club team. As a joint brand of Hanwha&#8217;s Financial affiliates, PLUS is built to support the accumulation and expansion of individual progress through technology, data, and performance-driven insight, principles that align with LIV Golf\u2019s vision for the future of sport.<\/p>\n<p>\u201cThrough this sponsorship, PLUS aims to bring its technology- and data-driven philosophy of supporting the \u2018process of challenge and achievement\u2019 to life alongside the journeys of the LIV Golf Korean GC players,\u201d said Chan-Hyuk Park, Executive Director of PLUS division at Hanwha Life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK and SEOUL \u2014 Korean Golf Club of the LIV Golf League has announced a historic sponsorship&hellip;\n","protected":false},"author":2,"featured_media":264547,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105],"class_list":{"0":"post-264546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-il","9":"tag-israel","10":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/264546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=264546"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/264546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/264547"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=264546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=264546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=264546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}