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Phantom Peak<\/a> has been a mainstay of London’s immersive landscape since first opening in August 2022. An open-world experience packed full of interesting characters, off-kilter technology and enough content every season to justify multiple visits, it’s gained a cult following of fans, multiple awards, and most importantly of all, a string of eight consecutive 5-star reviews<\/a> from Immersive Rumours.<\/p>\n With the conclusion of their upcoming season, The Great Undoing, Phantom Peak’s Canada Water home will be no more, as the experience prepares to relocate to a new site at Westfield Stratford City, which is due to open in Summer 2026.<\/p>\n Ahead of The Great Undoing’s opening, we sat down with Phantom Peak’s Co-Founder and Creative Director, Nick Moran, to discuss the show’s new Westfield Stratford City venue and what’s in store for the townsfolk in Phantom Peak’s final season at Canada Water.<\/p>\n Immersive Rumours: Hi Nick! Thanks for speaking with us today. It\u2019s a big week for Phantom Peak, with your new venue in Westfield Stratford City having just been announced, and the final season at Canada Water – The Great Undoing – opening on Friday. How are you feeling going into this week?<\/p>\n Nick Moran: Obviously, even though Phantom Peak is moving on to a bigger and better venue in an incredible location, closing a venue is always an emotional undertaking. It’s been three and a half years of my life, and this is the final four weeks of this venue. A month from now, it\u2019ll be done. I am, of course, billions of years old, and I’ll be here when there is nothing left apart from dust, but even so, this small scratch upon my interminable existence does mean something to me in the grand scheme of things.<\/p>\n Immersive Rumours: Phantom Peak\u2019s move to the new site has been in the works for a while now. Why does Westfield Stratford City feel like the right fit for the show?<\/p>\n Nick Moran:\u00a0It\u2019s the busiest shopping mall in Europe and has over 58 million visitors a year, which is an incredible number. Westfield Stratford doesn\u2019t just work with anyone, and the great thing about them is that they’re not just a faceless landowner. The team there came to Phantom Peak; they love the show, understand what Phantom Peak is and how exciting it is to have something like it within the walls of their mall, so it’s a natural partnership.<\/p>\n They\u2019re also just great, great guys who\u2019ve been really helpful and generous to us. We\u2019re not just another thing for them; we\u2019re something they\u2019re personally excited about, and the people involved at Westfield Stratford want us to flourish and be somewhere that we can be with for years to come.<\/p>\n Image: Phantom Peak\/Tandem Set and Scenery<\/p>\n Immersive Rumours: Westfield has made a real effort to make Stratford City into an experience hub in recent years. They\u2019ve already got the likes of Gravity Max and F1 Box there, and of course, Westfield London in White City is soon going to become home to a new experience from Wake The Tiger. What do you think this says about where London\u2019s experience industry is in 2026?<\/p>\n Nick Moran: I think it’s a recognition of how the sector is growing and maturing. For Wake The Tiger and Phantom Peak to be partnering with Westfield is a great signifier for the sector that we\u2019re reaching maturity and reaching the mainstream. It\u2019s a stamp of approval, and I think it shows that this is where the experience economy is moving. Leisure and retail aren\u2019t separate anymore; they\u2019re all intertwined. People want to go out, have fun, and then shop and eat. It\u2019s all part of the same ecosystem of entertainment, and that\u2019s what\u2019s so exciting. With us, what I\u2019m excited about is imprisoning people in a platypus town for four hours and making them have fun. Otherwise, I will kill them.<\/p>\n [Nick looks over to Phantom Peak\u2019s Head of Marketing, Jonathan Taylor]<\/p>\n Nick Moran:\u00a0Jonathan demands that I threaten the audience three times during this interview. One down, two to go…<\/p>\n Immersive Rumours: Alongside the announcement, you\u2019ve shared a number of renders showing off the designs for the new Phantom Peak. Anyone already familiar with the Canada Water site will look at it and still recognise it as the same town, but structurally it\u2019s a complete redesign.<\/p>\n Nick Moran:\u00a0Yeah. It\u2019s a complete redesign. In the current Phantom Peak venue, we only have the Old Town and the New Town. In the new Westfield Stratford venue, we\u2019re going to have Old Town, New Town and Blacklake, which is the new lakeside area.\u00a0<\/p>\n Every component that you love and expect is there. Nothing is gone, but everything is better. That\u2019s the goal. For example, there\u2019s going to be a large Church of the Cosmic Platypus. That\u2019s something we always wanted but couldn\u2019t do in the Canada Water site. People love the Miramaze. I don\u2019t know why, but people love it. Therefore, there\u2019s going to be a Miramaze that\u2019s twice the size.<\/p>\n Not many people get the privilege of having a second go to get it all right. This is what we want the town to be, and it\u2019s built around what we\u2019ve learnt works, all of our learning from things that didn\u2019t work, and these are the things we want to double down on.\u00a0<\/p>\n We want to have more exploration, more spaces, more verticality, and more of a sense of wonder and discovery. All these things are being put together, all under one roof. That\u2019s one of the key things we\u2019re getting to do that\u2019s really exciting. We\u2019re getting to fix all the little things and build on the big things we know people love as well.<\/p>\n It\u2019s the opportunity to build on every single thing that we\u2019ve seen people fall in love with and make it better. It\u2019s been an opportunity to ask ourselves, \u2018How do we take what we\u2019ve learnt over the last four years and turn that into the best experience an experiential customer could have anywhere in the world?\u2019 We want to be world-class and make sure no stone is left unturned.<\/p>\n Image: Phantom Peak\/Tandem Set and Scenery<\/p>\n Immersive Rumours: With all this change, people will be relieved to hear that the show\u2019s ongoing storyline is going to continue at Westfield Stratford City and that the core experience of Phantom Peak will remain the same, right?<\/p>\n Nick Moran: Yeah. The move isn\u2019t going to alter much. Perhaps the closing ceremony will shift times here and there, and opening times might change a little, but it\u2019ll all be minor tweaking at the edges. It\u2019ll be 99.9% the same experience. The goal is to take what works and build on it, rather than fundamentally changing the experience.<\/p>\n Immersive Rumours: One new element that you\u2019ll be building on is the addition of a bar that\u2019s open to the public 7 days a week. How do you anticipate having that new gateway into the show\u2019s world will play out?<\/p>\n Nick Moran: Being able to have an experiential bar area open seven days a week is a chance for the average person to come and get a sense of what it is and maybe think about coming down when they’ve got the gang or their family together. Often, people say that they really like the idea of Phantom Peak, but they want to get a taste of it before coming. The experiential bar elements of the new site are going to be the equivalent of a tiny piece of paper with the perfume on in an upmarket department store.<\/p>\n It’s going to be still within the world of Phantom Peak and have the same feel and vibe as the full experience, but it allows people to get a little taster, and for those who love the show and want to be in the world of Phantom Peak and meet their mates for a drink, it lets them be a part of that world every day of the week. They don\u2019t have to be at a show; they can dip into the world at their own leisure. It’s about extending the world of Phantom Peak, allowing more people to sample it, and at the same time, creating extensions of the world for the people who love it already.<\/p>\n Image: Phantom Peak\/Tandem Set and Scenery<\/p>\n Immersive Rumours: We\u2019re also getting a new three-tier VIP experience at the new venue. What can you tell us about that?<\/p>\n Nick Moran: Yeah. One of the things you can see in some of the concept images is the train carriage by the Town Square. This\u2019ll be the VIP way of arriving at Phantom Peak. It\u2019ll be an experience that\u2019s led by Rexford and allows you to experience entering the town via train in a different way from everyone else. It\u2019s a mix of being a fun activity and also a cocktail experience at the same time.<\/p>\n Previously, we\u2019ve flirted with the idea of VIP experiences, but never really done it properly. We couldn\u2019t make a really good VIP experience at the current Phantom Peak, apart from it just being getting a drink on arrival, and we wanted to make sure that it wasn\u2019t something we were just slapping on top and calling a \u2018VIP experience\u2019. We wanted to do something measurable, worthwhile, different and ultimately better. It should feel experiential, exciting and unique, and arriving into Phantom Peak by train, I think, is something that\u2019s really exciting.<\/p>\n There\u2019s also going to be different classes on board the train, too. We\u2019re going to have First Class, Second Class, and you can also book in Postal Class, where you\u2019re technically just a package. It\u2019s also your choice on how you book it, but it\u2019s something that genuinely offers people value, makes people feel welcome, and makes them feel like an important person. Or a very important package if you\u2019re post. The \u2018P\u2019 can be many things..<\/p>\n Image: Phantom Peak\/Tandem Set and Scenery<\/p>\n Immersive Rumours: When The Great Undoing was first teased, many seasons ago, there was some worry from fans of Phantom Peak that it may have signalled the end of the show. With this move to Westfield Stratford, it seems like a pretty clear signal that the opposite is happening and Phantom Peak is here to stay.<\/p>\n Nick Moran: The only way Phantom Peak stops is if I die, and I can\u2019t die; therefore, it\u2019ll continue. It\u2019ll still be here when you die, four seasons a year, forever.<\/p>\n Immersive Rumours: It\u2019s upsetting to know that the show will outlive me, as there will be new trail cards that I won\u2019t have..<\/p>\n Nick Moran:\u00a0But yes, this is a long-term lease. It\u2019s a permanent home for us. Phantom Peak grew about 20% in attendance last year, which, in this economy, is pretty incredible. We expect to keep growing, keep attracting new customers, keep bringing more people into the world of Phantom Peak who feel a part of it, and keep people coming back. The goal is for a Phantom Peak life cycle to be a decade with 10 years of stories. We could continue forever; there\u2019s nothing to stop us carrying on, but I think 10 years is really the thought right now.<\/p>\n Part of the reason we\u2019ve searched so long for a permanent home, somewhere that we feel can support us for years to come – and we believe we\u2019ve found that home in Westfield Stratford City –\u00a0 is because we believe in the future. We believe in the experience economy, we believe in location-based entertainment, and we believe in immersive and experiential entertainment. We believe that\u2019s what people want to spend their money on, and that Phantom Peak is the best value ticket in London. We\u2019re proud of that, and we want to keep growing and offering people a lovely time, because that\u2019s what the privilege of the job is. Being able to do something that makes people happy is a privilege, not a right.<\/p>\n Immersive Rumours: Ahead of the new venue opening, of course, we\u2019ve got The Great Undoing, the final season at Canada Water. Can you walk us through how this season is going to work and how it differs from a regular, full-length season?<\/p>\n Nick Moran:\u00a0Yeah. The Great Undoing is slightly different from a normal season because, unfortunately, we have a little bit less time than we would like, so it\u2019s a season within a season. We\u2019ve got four new trails alongside seven trails from Wintermas that are being smashed together. Each of those four trails is specifically about The Great Undoing, which is the end of Phantom Peak as people know it.<\/p>\n It ties up quite a lot of things that have been going on for quite a while and offers, we think, quite a satisfying conclusion, but non-conclusion to where we’ve gotten to. We\u2019re proud of what those stories tell and what those stories are about. For all of the things that have been teased for a long time, including the various characters who have come back, we\u2019re really drawing a line under this venue that\u2019s neat and satisfying and offers a lot of comfort to the fans.<\/p>\n It\u2019s easy to think of Phantom Peak as just a series of stories and gags, but in my mind, because these characters have existed long before the show did, they’re all individual people with lives, and it\u2019s about trying to give them the send-off they deserve just as much as anything else.\u00a0<\/p>\n No matter what happens in the future within the next venue and beyond, it\u2019s about everyone feeling like we respected the amount of love given to those 15 characters across the last few years, and everyone has their earned moment, even if it\u2019s short, in the sun.<\/p>\n It\u2019s a very bittersweet feeling, and something we have struggled to articulate, but I think we\u2019ve got the balance right between joy and sentimentality within the closing ceremony and allowed the trails to have room to breathe and be stories that\u2019ll make people think, \u2018I feel like that was meaningful.\u2019<\/p>\n Immersive Rumours: One final question for you, Nick… The new venue in Stratford is going to have a boat ride, right?<\/p>\n Nick Moran:\u00a0Yes. It\u2019s going to have six.<\/p>\n Immersive Rumours: Six boat rides?! Wowadoozle.<\/p>\n Nick Moran: And what’s amazing is they\u2019re vertical boat rides. It’s technology that no one has ever seen. There’s a massive waterfall in the centre of town, and the boats go along, and then they ratchet onto the waterfalls – there\u2019s a series of cogs and mechanisms built into it – and people get taken up. The whole time, there are four different speakers on every side of the boat, and there’s just the sound of me screaming as loud as I can the whole time. It’s a volume that\u2019s unsafe, like genuinely unsafe. I got the EU to tell me what the safe standards were and then added 11 decibels, which is a lot of decibels. It’s going to be an extremely upsetting, horrific time, and I hope we sell no tickets.<\/p>\n [Editor\u2019s Note: Phantom Peak has no plans for a boat ride]<\/p>\n Phantom Peak’s The Great Undoing runs at their Canada Water venue from 30th January to 28th February 2026. Their new venue in Westfield Stratford City will open in Summer 2026. For more information and to book tickets for The Great Undoing, visit phantompeak.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Phantom Peak has been a mainstay of London’s immersive landscape since first opening in August 2022. 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