{"id":266175,"date":"2026-01-30T23:21:08","date_gmt":"2026-01-30T23:21:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/266175\/"},"modified":"2026-01-30T23:21:08","modified_gmt":"2026-01-30T23:21:08","slug":"theory-mens-fall-2026-new-york-elegance-reimagined","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/266175\/","title":{"rendered":"Theory Men&#8217;s Fall 2026: New York Elegance Reimagined"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMartin Andersson found a muse for his fall collection: the \u201cPrince of Cool,\u201d jazz trumpeter Chet Baker.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAndersson, creative director for Theory menswear, pored through photos of the musician during his heyday in the 1950s and used that as inspiration to create what he called \u201cthe perfect <a href=\"https:\/\/wwd.com\/shop\/shop-fashion\/best-ugg-boots-clothing-cozy-season-pieces-shop-online-1238264769\/\" id=\"related_article_link_fall-2\" data-tag=\"fall-2\" rel=\"nofollow noopener\" target=\"_blank\">fall<\/a> wardrobe for our New York guy.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn the eight years since taking the design helm of the men\u2019s collection, Andersson has been working to \u201cexpand the world of <a href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/theory-nypl-style-archives-1238485113\/\" id=\"related_article_link_theory\" data-tag=\"theory\" rel=\"nofollow noopener\" target=\"_blank\">Theory<\/a>,\u201d he said, both in terms of  silhouette, volume and texture, as well as the addition of more-casual pieces.  <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThat was evident in the fall collection where he moved beyond the brand\u2019s signature technical fabrics into an array of pieces with different textures.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut whether performance or lifestyle pieces, the collection as a whole delivered what he described as an \u201ceffortless beauty. You shouldn\u2019t have to think too much about a Theory garment. You just throw it on and it makes you feel good. It makes you look good.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAndersson leaned into texture with chunky boucl\u00e9 sweaters, corduroy pants and lightweight quarter-zips. The shearling of the season is reversible, cardigans and twinsets were offered in a yak fabric, there was a water-resistant corduroy puffer and a flight jacket in technical wool with a removable shearling collar.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut Andersson didn\u2019t completely move away from the brand\u2019s technical heritage. For fall, he embraced both Motion Wool and Motion Nylon and also offered an extension into Motion Poplin for shirts, a machine-washable, temperature-regulating stretch fabric that looks like a traditional dress shirt. The technical pieces included a single-breasted suit jacket, a parka filled with Primaloft, a relaxed pant with an elastic waist, a hidden placket shirt, a shirtjacket with a lightweight fill and a technical wool puffer in a classic car coat shape.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd he also dabbled in denim by offering a button-down overshirt, a straight-leg jean and a utility jacket in a natural wash.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFall also marked the launch of 2 Gansevoort \u2014 a selection of elevated knits, suits and outerwear made from baby yak yarns, cashmere and wool. The wool knit suit jacket is unlined and unstructured and paired with wide-leg pleated pants. The sweaters made from yak are as soft as cashmere but have a \u201cbounce\u201d to them as well, he said. And the belted wool coat with a throat latch completed the message of \u201c<a href=\"https:\/\/wwd.com\/fashion-news\/designer-luxury\/enfants-riches-deprimes-new-york-store-tribeca-henri-alexander-levy-1238527167\/\" id=\"related_article_link_new-york\" data-tag=\"new-york\" rel=\"nofollow noopener\" target=\"_blank\">New York<\/a> at night \u2014 dressed and elegant, but with an ease to it,\u201d he said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t2 Gansevoort \u2014 named after the studio\u2019s address in New York\u2019s Meatpacking District \u2014 is an extension of the Atelier collection introduced this fall. But while the Atelier collection was higher-priced, 2 Gansevoort is able to retail at the same price as the regular collection, \u201cso everyone can participate,\u201d Andersson said. \u201cWe call it disrupting luxury.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Martin Andersson found a muse for his fall collection: the \u201cPrince of Cool,\u201d jazz trumpeter Chet Baker. Andersson,&hellip;\n","protected":false},"author":2,"featured_media":266176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,12113,85,46,1886,896],"class_list":{"0":"post-266175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-fall","10":"tag-il","11":"tag-israel","12":"tag-new-york","13":"tag-theory"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/266175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=266175"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/266175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/266176"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=266175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=266175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=266175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}