{"id":267489,"date":"2026-01-31T18:10:08","date_gmt":"2026-01-31T18:10:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/267489\/"},"modified":"2026-01-31T18:10:08","modified_gmt":"2026-01-31T18:10:08","slug":"o-romeo-actor-shahid-kapoor-says-business-first-mindset-is-damaging-hindi-cinema-dont-try-to-control-it-hindi-movie-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/267489\/","title":{"rendered":"O’ Romeo’ actor Shahid Kapoor says business-first mindset is damaging Hindi cinema: ‘Don\u2019t try to control it’ | Hindi Movie News"},"content":{"rendered":"

\"O'Shahid Kapoor has a refreshing take on Bollywood’s current box office struggles, suggesting that the real issue lies in a lack of quality storytelling rather than the fleeting focus of viewers. He critiques the trend of heavy marketing that oversaturates the market and undermines the artistry of film. Bollywood actor Shahid Kapoor<\/a> has said the Hindi film industry needs to look inward rather than blame falling attention spans for weak box office runs. Speaking ahead of the release of his upcoming film ‘O\u2019Romeo’, Shahid argued that audiences have not stopped loving cinema. He said the problem lies in what the industry is offering and how films are being packaged and sold, often at the cost of honesty and craft.<\/p>\n

Bollywood films and the falling quality debate<\/p>\n

In a conversation with Prakhar Gupta on his YouTube channel, Shahid said the decline cannot be pinned solely on doomscrolling or shrinking patience. \u201cSee, the candle is burning from both ends. The audience is losing patience; their minds can\u2019t focus. They need stimulation, they need breaks, because it\u2019s a dopamine hit,\u201d he said. He added that creators are also affected by the same habits, which hurt their ability to focus and create. <\/p>\n

Shahid Kapoor and Mira Rajput serve fun in a pickleball showdown at Athletifreak launch<\/p>\n

He made it clear that viewers are still open to watching films. \u201cIt\u2019s not that the audience doesn\u2019t want to watch films; it\u2019s also that we are not making as many good films as we should. So it\u2019s a two-way process,\u201d he said. The interview clip has been widely shared online and quoted by several entertainment portals.<\/p>\n

Manufactured marketing and authenticity in cinema<\/p>\n

Shahid also spoke at length about what he called manufactured marketing and how it has diluted the magic of cinema. He said the real joy of acting comes from genuine audience response. \u201cThat a room full of people is actually clapping, whistling, and acknowledging you, giving you status above their own, it\u2019s a very beautiful thing. That\u2019s why art is special,\u201d he said.According to Shahid, problems begin when promotion overtakes purpose. \u201cBut when that purity starts to be disrupted, and something manufactured comes into it, it no longer feels the same,\u201d he added. While he acknowledged that promotion is unavoidable, he questioned excess. \u201cMarketing is something everyone has to do; you have to do it, I have to do it. But when does marketing cross the line between right and wrong?\u201d he asked, stressing that the answer depends on personal morality.He summed up his belief in letting art breathe. \u201cIf you are seeking something authentic, human, spontaneous, then you should let it happen. Don\u2019t try to control it.\u201dIn a separate interview with the Punjab First Voice podcast, Shahid also addressed nepotism<\/a>. He said being the son of Pankaj Kapur did not help his career. \u201cPeople think I am an actor because I am Pankaj Kapur\u2019s son,\u201d he said, adding that he never used his father\u2019s name to get work. <\/p>\n","protected":false},"excerpt":{"rendered":"Shahid Kapoor has a refreshing take on Bollywood’s current box office struggles, suggesting that the real issue lies…\n","protected":false},"author":2,"featured_media":267490,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[139746,1558,458,139747,146,139745,63051,85,46,27391,112608,19863],"class_list":{"0":"post-267489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-audience-engagement","9":"tag-bollywood","10":"tag-celebrities","11":"tag-cinema-authenticity","12":"tag-entertainment","13":"tag-film-marketing","14":"tag-hindi-cinema","15":"tag-il","16":"tag-israel","17":"tag-nepotism","18":"tag-o-romeo","19":"tag-shahid-kapoor"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/267489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=267489"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/267489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/267490"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=267489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=267489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=267489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}