{"id":272386,"date":"2026-02-03T20:28:12","date_gmt":"2026-02-03T20:28:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/272386\/"},"modified":"2026-02-03T20:28:12","modified_gmt":"2026-02-03T20:28:12","slug":"grindr-tests-ai-tier-with-prices-up-to-499-a-month","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/272386\/","title":{"rendered":"Grindr Tests AI Tier\u00a0With Prices up to $499 a Month"},"content":{"rendered":"<p>Want to use <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/dating-apps-bet-ai-will-increase-users-2025-12\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Grindr&#8217;s AI products<\/a>? You might have to cough up almost $500 a month.<\/p>\n<p>Grindr is in early testing for a new, higher-priced subscription tier called &#8220;Edge,&#8221; the company confirmed to Business Insider. The company has already piloted this tier in Australia and New Zealand, and is now bringing it to select American cities.<\/p>\n<p>As part of this testing, Grindr is trying different price points that vary from user to user. Test pricing starts at $80 a week and goes into the hundreds.<\/p>\n<p>Screenshots posted online show monthly subscription rates of $349.99 and $499.99. At those prices, one year of Grindr Edge would cost between $4,199.88 and $5,999.88.<\/p>\n<p>&#8220;This early-stage pilot is part of our broader strategy to make Grindr smarter, faster, and drive more meaningful connections,&#8221; a Grindr representative wrote to Business Insider.<\/p>\n<p>So what does spending that much get you?<\/p>\n<p>The three main AI features of Edge will be Discover (personalized matches), Insights (a &#8220;signal before messaging&#8221;), and A-List (a recommendation feed for old chats). It also includes all the features of Grindr Unlimited \u2014 currently Grindr&#8217;s most expensive tier \u2014 including no third-party advertisements.<\/p>\n<p>For reference, Grindr Unlimited&#8217;s price varies user-to-user, but the App Store lists monthly costs between $27.99 and $44.99. That&#8217;s hundreds of dollars less than the Edge test price points.<\/p>\n<p>Grindr&#8217;s competitors also change prices user-to-user, making a direct comparison difficult. On my own accounts, I found that Tinder, Hinge, and Bumble&#8217;s <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/reference\/is-tinder-free\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">most expensive tiers<\/a> all landed under $100, at $49.99, $54.99, and $99.99 a month, respectively.<\/p>\n<p>Edge is another step toward Grindr&#8217;s mission of <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/grindr-ceo-vc-bubble-forming-around-ai-2025-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">bringing &#8220;gAI&#8221;<\/a> \u2014 pronounced &#8220;gay-I&#8221; \u2014 to its nearly 15 million monthly active users.<\/p>\n<p>The pilot comes as Grindr needs momentum. The app company&#8217;s stock, which spent over two years largely ticking up after a post-IPO drop-off, is now on the decline, down 38.06% in the last six months.<\/p>\n","protected":false},"excerpt":{"rendered":"Want to use Grindr&#8217;s AI products? You might have to cough up almost $500 a month. Grindr is&hellip;\n","protected":false},"author":2,"featured_media":272387,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-272386","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/272386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=272386"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/272386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/272387"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=272386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=272386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=272386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}