{"id":275326,"date":"2026-02-05T11:41:10","date_gmt":"2026-02-05T11:41:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/275326\/"},"modified":"2026-02-05T11:41:10","modified_gmt":"2026-02-05T11:41:10","slug":"hsbc-svns-introduces-hard-as-nails-ahead-of-perth-weekend","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/275326\/","title":{"rendered":"HSBC SVNS introduces Hard as Nails ahead of Perth weekend"},"content":{"rendered":"<p>The campaign, designed to celebrate unity through diversity and authenticity, invites players and fans to show they\u2019re Hard as Nails by painting their nails in support of self-expression, inclusion and the tournament\u2019s arrival in Perth. Two bespoke nail colours have been created exclusively for the event and will be worn by participating players across the weekend.<\/p>\n<p>                    <img decoding=\"async\" class=\"   object-fit-cover-picture__img\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/02\/aho_260204_0509.jpg\" alt=\"Madison Ashby Hard As Nails\"\/><\/p>\n<p>But Hard as Nails is about more than style. To bring the campaign to life, players were also put to the test around the city, taking on physical challenges including a grip-strength test to see who would top the Hard as Nails charts.<\/p>\n<p>Nails are having a moment in sport, becoming a symbol of strength, individuality and confidence. This is about more than aesthetics. It\u2019s about showing that rugby sevens is a sport that champions self-expression, inclusion and power on and off the field. At the heart of the HSBC SVNS Series is gender parity, with men\u2019s and women\u2019s competitions running side by side at every leg of the Series, helping drive the continued growth of women\u2019s rugby worldwide.<\/p>\n<p>                    <img decoding=\"async\" class=\"   object-fit-cover-picture__img\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/02\/aho_260203_0036.jpg\" alt=\"HSBC SVNS Perth Team USA Hard as Nails launch\"\/><\/p>\n<p>Australia Sevens player Maddison Levi said: \u201cHard as Nails is the perfect way to describe an SVNS player. It\u2019s probably one of the most athletically demanding sports for a female, you have so much space to cover, you have to be fit, fast and physical. Hard as Nails really encompasses everything you need to be as an SVNS athlete.\u201d<\/p>\n<p>Canada Women\u2019s Sevens player Savannah Bauder added: \u201cBeing in a team and wearing the same uniform, we all look similar. But when it comes to doing your nails, your hair, or being big into glitter, it shows the feminine side of rugby. There\u2019s often a stigma around contact sports and being strong and tough but being able to show your traits and quirks through your nails or hair lets your personality shine, even when you\u2019re in the same kit.\u201d<\/p>\n<p>                    <img decoding=\"async\" class=\"   object-fit-cover-picture__img\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/02\/aho_260203_0133.jpg\" alt=\"Hard As Nails - Nail Varnish\"\/><\/p>\n<p>Players and fans are encouraged to show they\u2019re Hard as Nails by painting their nails using the exclusive Perth colours and sharing photos and videos on social media using #HardAsNails and @svnsseries, celebrating self-expression, inclusion and the arrival of HSBC SVNS in the city.<\/p>\n<p>The HSBC SVNS Series continues to redefine the rugby sevens experience, combining elite, fast-paced sport with a festival atmosphere of music, food and culture. Perth\u2019s HBF Park will once again feature live entertainment, international DJs, food and beverage activations and the Beach Club delivering an unforgettable experience for fans from around the world.<\/p>\n<p>HSBC SVNS Perth returns to HBF Park in Perth on 7-8 February 2026. Tickets are available to purchase via <a href=\"https:\/\/www.ticketmaster.com.au\/svns\" rel=\"nofollow noopener\" target=\"_blank\">Ticketmaster.<\/a> <\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The campaign, designed to celebrate unity through diversity and authenticity, invites players and fans to show they\u2019re Hard&hellip;\n","protected":false},"author":2,"featured_media":275327,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105,4277],"class_list":{"0":"post-275326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-il","9":"tag-israel","10":"tag-sports","11":"tag-text"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/275326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=275326"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/275326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/275327"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=275326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=275326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=275326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}