{"id":281582,"date":"2026-02-09T03:35:26","date_gmt":"2026-02-09T03:35:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/281582\/"},"modified":"2026-02-09T03:35:26","modified_gmt":"2026-02-09T03:35:26","slug":"doves-message-about-girls-in-sport-doesnt-miss-a-beat","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/281582\/","title":{"rendered":"Dove’s Message About Girls in Sport Doesn’t Miss a Beat"},"content":{"rendered":"

THE AD: Dove\u2019s 2026 Big Game commercial, “The Game Is Ours,” created by Ogilvy, opens with a young athlete looking in the mirror as text reads: “One in two girls who quit sports are criticized for their body type.” As the young girl claps, Dove declares: “But our joy is louder.” What follows is a montage of girls playing sports, including basketball, swimming, and football, creating a catchy rhythm through movement and celebration.<\/p>\n

MY TAKE: After airing a simple dialogue-free ad in 2025<\/a>, Unilever-owned Dove brought some noisy swagger to Super Bowl 60, encouraging joy and confidence at a time when half of girls quit sports by age 14 due to low body confidence.<\/p>\n

The real sounds of athletes\u2019 bodies provided the soundtrack for the campaign, and their crescendo cut through the testosterone-heavy action on the field.<\/p>\n

This focus on sound was so simple yet cleverly executed, with echoes of Nike’s 2025 “One of A\\Kind”<\/a>\u00a0campaign, which depicted girls hand-clapping to lyrics about the greatness of athlete A’ja Wilson.<\/p>\n

Where many have fallen off the purpose wagon, Dove is a brand that continues to walk the walk when it comes to encouraging self-esteem and body positivity.<\/p>\n

The brand\u2019s “Self Esteem Project,\u201d an education initiative founded in 2004, has reached more than 137 million young people across 153 countries since 2004.<\/p>\n

Now, Dove\u2019s message just reached another 140 million viewers at home.<\/p>\n

\"\"<\/a><\/p>\n

Girls March to Their Own Beat in Dove’s Super Bowl 60 Commercial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"THE AD: Dove\u2019s 2026 Big Game commercial, “The Game Is Ours,” created by Ogilvy, opens with a young…\n","protected":false},"author":2,"featured_media":281583,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[144716,144715,85,46,105],"class_list":{"0":"post-281582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-a39ja-wilson","9":"tag-dove","10":"tag-il","11":"tag-israel","12":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/281582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=281582"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/281582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/281583"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=281582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=281582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=281582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}