{"id":281787,"date":"2026-02-09T06:49:08","date_gmt":"2026-02-09T06:49:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/281787\/"},"modified":"2026-02-09T06:49:08","modified_gmt":"2026-02-09T06:49:08","slug":"at-bad-bunnys-super-bowl-fashion-represented-everyone","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/281787\/","title":{"rendered":"At Bad Bunny\u2019s Super Bowl, Fashion Represented Everyone"},"content":{"rendered":"

\"Estimated3 min read<\/p>\n

Tonight, Benito Antonio Mart\u00ednez Ocasio performed one of the most uplifting, powerful Super Bowl halftime shows in history. It was a celebration of Latinx culture and community at a moment when U.S. ICE agents are kidnapping and assassinating innocent citizens across America, a moment where darkness and despair are easy to come by, and joy is not. Bad Bunny\u2019s Super Bowl spectacle was a bright light. The show included thoughtful nods to his own Puerto Rican heritage, including a set that featured the traditional casita that\u2019s been the centerpiece of his shows this past year, a garita typical of the fortresses of Old San Juan, Bomba dancers, and a few cameos from the likes of Jessica Alba, Pedro Pascal, and Cardi B. The legendary Ricky Martin performed, and so did Lady Gaga, who wore a custom blue pleated ruffle dress with a flor de maga (the national flower of Puerto Rico) brooch from Luar, a New York-based label helmed by the Dominican designer Raul Lopez<\/a>. And in the casita, many dancers wore knit pieces designed by Puerto Rican designer Jomary Segarra whose brand is called Yomas<\/a>. <\/p>\n

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Neilson Barnard\/\/Getty Images<\/p>\n

Everyone wanted to know who Bad Bunny\u2019s choice of designer would be this evening, and in truth, he could have had any major luxury label dress him for this historic performance. Would it be another look from Schiaparelli? His designer of choice for last week\u2019s Grammys? Or a Calvin Klein creation? (He was the face of the brand in 2025). <\/p>\n

In the end, Bad Bunny chose a surprising brand to partner with: Zara. Yes, his all white look\u2013a cropped jersey with shoulder pads (he sweetly chose his mother\u2019s maiden name Ocasio for the back) and pants tied with a rope, jibaro-style, which has become a signature style choice since his last record DeB\u00cd TiRAR M\u00e1S FOToS<\/a> came out in January of last year\u2013was created by a Spanish-based, global fashion player found in your local mall, albeit custom-made for the occasion. <\/p>\n

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Thearon W. Henderson\/\/Getty Images<\/p>\n

But\u2026 why? Was it because he is perhaps about to announce a collaboration with Zara? Is it because he\u2019s going to be touring in Spain this May and June? Or maybe the whole idea was a simpler one. Maybe Bad Bunny wanted to wear something truly accessible to millions and millions of people watching at home and around the globe. There is something to be said for one of the world\u2019s most important voices, on one of America\u2019s most important stages, wearing an outfit that fans and viewers alike can actually buy and wear everyday. If Lady Gaga\u2019s choice to support an independent, Latinx designer felt important in terms of visibility and reach, then Bad Bunny\u2019s Zara fit said something about his tremendous ability to bring people together through music, art, and fashion. <\/p>\n

There can always be symbolism in a sartorial choice, no matter the price point. Even his finale ensemble\u2013a double-breasted white suit\u2013was too, designed by Zara. Others can emulate Bad Bunny\u2019s looks from the Super Bowl, but more hopefully, they\u2019ll want to emulate the spirit of the whole performance too. Kindness, community and a type of unity that goes beyond borders. And that\u2019s what we need right now more than ever. Not a celebrity wearing an unattainable designer suit or dress\u2013but clothes, songs, celebrations and a message that speak to everyone, not just to some. <\/p>\n