\u201cWe defend a poetic vision of type design,\u201d says Lucas Descroix, founder of Plain Form, the boundary-pushing type foundry behind Plain Text, type design publication full of contributions from recognised practitioners as well as curious beginners. \u201cWe aim for Plain Text to be a space where letters are free from utilitarian expectations.\u201d As an independent magazine without a distributor, they aim to make an inclusive space for designers to share doubts, successes and failures through bizarre typographies and alternative shapeforms. \u201cOften, the market encourages self-censorship, inventive projects get clipped because they might confuse potential customers,\u201d says Lucas. Through collecting and studying type faces that are non-traditional, Plain Text opens up new avenues for stories to be told through design.<\/p>\n
Featuring essays, interviews, portfolios, re-publications, fiction and visual works, Plain Text doesn\u2019t just attempt to please experts in their field but students too, by offering valuable insights to language and communication. Plain Text\u2019s first issue features calligraphic cursives and bold fonts blown to bits with distortive elements, turning otherwise ordinary typeface into barrages of spikes and assaults of waveform. Quite literally, the typographic norms that have laid the bed for typeface design is decimated and glued back together. \u201cTypography works because of norms\u2014but those norms are neither natural nor fixed,\u201d says Lucas. \u201cAlternative approaches to type design allow us to question what a system of letters does, what it\u2019s allowed to do, and what kinds of relationships we can invent between form and meaning.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe defend a poetic vision of type design,\u201d says Lucas Descroix, founder of Plain Form, the boundary-pushing type…\n","protected":false},"author":2,"featured_media":28767,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[437,434,435,436,438,146,85,46],"class_list":["post-28766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/28766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=28766"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/28766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/28767"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=28766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=28766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=28766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}