{"id":289733,"date":"2026-02-13T18:36:14","date_gmt":"2026-02-13T18:36:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/289733\/"},"modified":"2026-02-13T18:36:14","modified_gmt":"2026-02-13T18:36:14","slug":"apple-doesnt-have-an-ai-spending-problem-it-has-an-ai-execution-problem","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/289733\/","title":{"rendered":"Apple doesn\u2019t have an AI spending problem. It has an AI execution problem."},"content":{"rendered":"<p class=\"css-fiuwhu\">While all of the Magnificent 7 fell yesterday, one of them is decidedly not like the others. <\/p>\n<p class=\"css-fiuwhu\"><a class=\"inline-stock css-1iix00n\" href=\"https:\/\/robinhood.com\/us\/en\/stocks\/AAPL\/?source=sherwood\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> fell harder than the rest Thursday, down 5% and notching its worst day since last April. Yet it\u2019s arguably the most insulated from fears about overspending on AI \u2014 the nominal reason for the <a href=\"https:\/\/sherwood.news\/markets\/market-wrap-2026-02-12-sp500-qqq\/\" target=\"_blank\" class=\"css-uubm0\" rel=\"noopener nofollow\">overall market\u2019s decline<\/a>.<\/p>\n<p class=\"css-fiuwhu\">AI isn\u2019t integral to Apple\u2019s current success. The company just reported its <a href=\"https:\/\/sherwood.news\/tech\/apples-record-quarter-shows-that-ai-doesnt-sell-iphones\/\" target=\"_blank\" class=\"css-uubm0\" rel=\"noopener nofollow\">best quarter ever without a fully functional AI product<\/a>. And unlike many of its Big Tech peers, which are planning to spend hundreds of billions of dollars on data centers and GPUs, Apple\u2019s capex actually <a href=\"https:\/\/sherwood.news\/tech\/apple-is-the-only-big-tech-company-whose-capex-declined-last-quarter\/\" target=\"_blank\" class=\"css-uubm0\" rel=\"noopener nofollow\">declined last quarter<\/a>. As a result, Apple, whose larger hardware business keeps its services arm more insulated from pure <a href=\"https:\/\/sherwood.news\/markets\/software-slump-resumes-after-high-profile-companies-issue-underwhelming\/\" target=\"_blank\" class=\"css-uubm0\" rel=\"noopener nofollow\">software headwinds<\/a>, has largely avoided AI-related sell-offs. <\/p>\n<p class=\"css-fiuwhu\">That\u2019s what makes this drubbing notable.<\/p>\n<p class=\"css-fiuwhu\">Apple\u2019s problem isn\u2019t overspending on AI. It\u2019s under-delivering on it.<\/p>\n<p class=\"css-fiuwhu\">Earlier this year, Apple announced it would leverage <a class=\"inline-stock css-1iix00n\" href=\"https:\/\/robinhood.com\/us\/en\/stocks\/GOOGL\/?source=sherwood\" rel=\"nofollow noopener\" target=\"_blank\">Google\u2019s<\/a> Gemini AI model to power its iPhones \u2014 a move that should have upped its AI prowess without emptying its coffers. But repeated delays to iPhone AI features, including <a href=\"https:\/\/sherwood.news\/tech\/apple-stock-takes-a-hit-on-report-its-pushing-back-ai-siri-features-again\/\" target=\"_blank\" class=\"css-uubm0\" rel=\"noopener nofollow\">reports this week<\/a> that key upgrades are being pushed back again, suggest execution \u2014 not spending \u2014 is the issue. Investors aren\u2019t worried Apple is burning cash; they\u2019re worried it\u2019s falling behind.<\/p>\n<p class=\"css-fiuwhu\">There are expectations that Apple will deliver material AI monetization, with Wedbush Securities analyst Dan Ives suggesting that this could <a href=\"https:\/\/sherwood.news\/markets\/one-of-dan-ives-top-five-ai-stocks-for-2026-is-apple-despite-its-invisible\/\" target=\"_blank\" class=\"css-uubm0\" rel=\"noopener nofollow\">add $75 to $100 to its share price<\/a> in the \u201ccoming few years,\u201d but its track record so far is not inspiring any confidence.<\/p>\n<p class=\"css-fiuwhu\">That anxiety may help explain why Apple is now the most sold stock among retail investors this year. JPMorgan estimates retail investors have pulled a net $539 million from Apple \u2014 more than double the next most sold name. Retail traders aren\u2019t reacting to capex discipline or <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/02\/federal-trade-commission-chairman-andrew-n-ferguson-issues-warning-letter-apple-ceo-tim-cook\" target=\"_blank\" class=\"css-uubm0\" rel=\"noopener nofollow\">FTC warning letters about Apple News<\/a>. They\u2019re reacting to momentum, and right now, Apple\u2019s AI story lacks it.<\/p>\n","protected":false},"excerpt":{"rendered":"While all of the Magnificent 7 fell yesterday, one of them is decidedly not like the others. Apple&hellip;\n","protected":false},"author":2,"featured_media":289734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-289733","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/289733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=289733"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/289733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/289734"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=289733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=289733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=289733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}