Have you seen that AI-generated video of Brad Pitt and Tom Cruise beating the hell out of each other, which looks a tad too real? Well, major film studios in the United States have come out against the platform where those videos are made, Seedance 2.0, which is owned by TikTok\u2019s Chinese owner ByteDance. <\/p>\n
“By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs,\u201d Motion Pictures Association chairman Charles Rivkin said in a statement<\/a>. “ByteDance should immediately cease its infringing activity.”<\/p>\n The MPA \u2014 which represents major studios Warner Bros. Discovery, Netflix, Paramount, Universal Studios, Sony Pictures, Walt Disney Studios, and Amazon MGM Studios \u2014 also told the BBC<\/a>, “In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of US copyrighted works on a massive scale.”<\/p>\n I hate to say it. It\u2019s likely over for us. https:\/\/t.co\/248PmWnEgr<\/a><\/p>\n \u2014 Rhett Reese (@RhettReese) February 11, 2026<\/a> <\/p>\n According to Forbes<\/a>, the Seedance 2.0 platform “offers a level of creative control that mimics a human director” and “enables users to create high-end outputs without needing complicated production tools.” ByteDance itself has touted that the program can craft “an ultra-realistic immersive experience.”<\/p>\n Naturally, seeing something like this go viral hasn\u2019t exactly been encouraging for folks in the industry. “I hate to say it. It’s likely over for us,” Deadpool writer Rhett Reese tweeted in response to the video<\/a>. He later explained his stance further, getting to the heart of why so many creatives are as “terrified” as he is about these major pushes toward AI in art. <\/p>\n