A slew of big names participated in Atla\u2019s round last year, including models Jasmine Tookes and Karlie Kloss, Anthropic\u2019s VC arm Anthology Fund, and Rent the Runway cofounder Jenny Fleiss.\u00a0<\/p>\n
TechCrunch caught up with Wang during New York Fashion Week to talk about how the company<\/a> has expanded since that round.<\/p>\n For starters, the product is officially in the app store; Time and Vogue named it one of the best innovations of last year, and Wang said more than 100 million outfits have been generated on the platform since its launch in 2023.\u00a0 It has partnerships with Poshmark and the Council of Fashion Designers of America, with more partnerships to be announced soon.<\/p>\n \u201cAlta\u2019s own app also features thousands of brands that users can shop from,\u201d Wang said.\u00a0<\/p>\n Right now, the company is focused on building app and website integration experiences for brands, she said, where customers can try on a designer\u2019s clothing using a personalized Alta Avatar. This week, the company unveiled its first integration collaboration, teaming up with Public School<\/a>, a storied New York City brand.\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tBoston, MA \u201cShoppers can style looks from the new collection on their own Alta avatar,\u201d Wang said.\u00a0<\/p>\n She met the Public School team \u2014 Dao-Yi Chow and Maxwell Osborne \u2014 through the founder of Poshmak, who is also an angel investor in both companies.\u00a0<\/p>\n \u201cPublic School designers Dao-Yi Chow and Maxwell Osborne had been looking for an AI partner and virtual try-on avatar solution, and Dao-Yi has been an Alta app user himself,\u201d Wang said.\u00a0<\/p>\n Public School actually went on hiatus for a few years, with this NYFW marking its grand re-debut. When asked, the founders of the brand said they rediscovered their voices and what they wanted to say. <\/p>\n \u201cWe have to look at tech as a partner in the business today,\u201d Chow told TechCrunch, adding, \u201cIt\u2019s not 2015 anymore,\u201d so the team wants to take advantage of the latest technological developments. \u201cWe want to be thoughtful on how we use tech and AI,\u201d he continued, \u201cnot as a design tool but as a tool to extend our storytelling and a tool to interact with the consumer and have them experience the brand even if they can\u2019t do so in person.\u201d<\/p>\n Wang said this is one of the first instances of a designer embedding personal avatar and styling technology into its own website. Near the bottom of Public School\u2019s product page, there is an icon that says Style by Alta<\/a>. Clicking that takes the customer to Alta for them to then style their avatars and test out how Public School clothing would look on them, should they purchase.\u00a0<\/p>\n Users on Alta\u2019s standalone app can also access Public School through Alta\u2019s app. Wang said the goal is for Alta to integrate more experiences like this into other brands and websites, so Alta users can try on clothes on other websites even while outside the Alta app.\u00a0<\/p>\n \u201cRight now, a user would have to add a potential purchase into their Alta wishlist, then style outfits and try on their avatar, versus being able to do that directly on the brand website.\u201d (For every site but Public School, that is.) \u201cThe goal is to bring their community on a new journey to engage with and shop the brand.\u201d\u00a0<\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 23, 2026\n\t\t\t\t\t\t\t<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/02\/Public-School.png\")
Image Credits:Alta<\/p>\n